Holmes Report, APRA Launch First Africa SABRE Competition

Posted on December 9, 2016

The Holmes Group is partnering with the African Public Relations Association (APRA) to launch its first ever African SABRE Awards.

The competition is now open for entries, and the winners will be recognized at a gala dinner during the 2017 APRA conference, which will take place in Marrakesh, Morocco, next May.

The SABRE Awards, which recognize Superior Achievement in Branding, Reputation & Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia.

The winners from those regional competitions are eligible for the Global SABRE Awards, which recognize the best PR campaigns from more than 5,000 entries around the world.

In addition, the winners from the African SABREs will be entered automatically into consideration for the EMEA awards, which will continue to include an African category—and to accept African entries in all categories.

According to Paul Holmes, who chairs the SABRE judges: “We have seen some exceptional public relations work from Africa in our EMEA SABRE competition in recent years, proving that the best African campaigns are just as strategic, just as creative, and just as effective as work from Europe’s largest and most sophisticated markets. Now is the time for Africa to have its own competition so that we can see even more of that great work.”

APRA president Yomi Badejo-Okusanya adds: “The African Public Relations Association is delighted to have partnered with The Holmes Report to launch the SABRE Awards Africa.  Recognition of the quality of work being produced across the continent is important, not only to industry players, but also to clients.  We are firm believers that recognition inspires continuous improvement and encourages a continued focus on skills development which is a main driver for APRA.”

Our dedicated SABRE site is now open and accepting entries.

The deadline is 9 January, 2017, although late entries will be accepted until 6 February, 2017 with payment of an additional fee.

A complete list of categories for the African competition can be found here, with tips for successful entries here.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

CYRIACUS IZUEKWE There was heavy shooting at the  FESTAC area of Lagos State between... Continue
  Succeessful participants at the recently concluded 2017 Access Bank Lagos City Marathon who... Continue
Former Green Eagles star, Paul Okoku has pledged to sustain the charity works being... Continue
The Acting President, Prof. Yemi Osinbajo, on Monday presided over a meeting of the... Continue
Mr. Ladi Balogun, the Group Managing Director of First City Monument Bank Limited will... Continue
CYRIACUS IZUEKWE A 27-year old woman, Mrs Sandra Edodo has lost her pregnant after... Continue
FUNSHO AROGUNDADE It seems troubles aren’t over yet for the youthful Managing Director of... Continue
CYRIACUS IZUEKWE   A serving pastor with popular Lagos church, City of Dominion Deliverance... Continue
Lagos Governor, Akinwunmi Ambode (left) with Sports Minister Dalung in Abuja on Sunday  ... Continue
FUNSHO AROGUNDADE     Gifty has been evicted from the ongoing Big Brother Naija House.... Continue

NTEL ADVERT

Follow Us @pmexpressng