TBWA Concepts Unveils SMEs Shop For Small Businesses

Posted on June 11, 2017

R-L: Managing Director, TBWA Concept, Mr. Kelechi Nwosu, Fashion Designer, Mai Atafo and Chief Executive Officer, UB 40 Advertising, Mr. Sola Lawson at the unveiling of TBWA Concept SME Shop in Lagos recently

Mr. Kelechi Nwosu, Managing Director, TBWA Concept has called on the SMEs in the country to adopt the techniques that would grown them through branding and marketing or face crashing.

Nwosu made this call during the SME brakefast hosted by TBWA Concept on Thursday in Lagos with the theme “Growing SMEs through Brands and Marketing.”

He advised that the SMEs should endeavor to carve a niche for itself, adding that they should be branded distinctly as it would urge consumers to go for the product.

The MD said, “My mission is brands evangelism, it on how SMEs would use branding to advance the growth. It is about capturing the market through brand loyalty.

He noted that 96 per cent of businesses in Nigeria are SMEs, noting that they contribute 48 per cent of the country’s GDP.

He said; “The relationship is to see how we can collaborate with Aba SMEs with branding that meets international standard. Aba is the Japan of Africa, the city of hard work.”

Nwosu explained; “Brand is a bundle of benefit to the owner, purpose, proposition, personality and positioning is required in branding. A brand is the memories, the stories, and the experience the consumer has with you. When people experience your brand, they come up with the preposition that your brand is different. Apple is a success because of its exceptionality in branding.

Earlier in his welcome address, Osibo Imhoitsike, Business Director, TBWA stated that the company provides marketing network for global products, adding that teaching SMEs to drive growth through branding, marketing and social media networks was part of its obligations.

Nwosu stated that over ,800,000 are produced in Aba daily, for local and export demands,  adding that over 150,000 dress makers in country are churning out over 1.5million trendy dresses weekly, while over 30,000 local fabricators are producing industrial equipment daily.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Leading telecoms operator, Airtel Nigeria, has partnered with the Lagos State government to curb... Continue
CYRIACUS IZUEKWE Two men who were arrested and charged before a Lagos court admitted... Continue
Lagos-based Buruj Sports Academy initiated a partnership agreement with Medview Airlines as the countdown... Continue
ISRAEL TAIWO    A lowly rated Nigerian player, Joseph Imeh Ubon on Tuesday caused... Continue
  Jay Ireland, CEO & President of GE Africa was one of two to... Continue
  Africa holds the key for feeding the nine billion people that will inhabit... Continue
  Reigning African football  Queen, Asisat Oshoala,  has revealed scholarships to study in China... Continue
CYRIACUS IZUEKWE The management of the largest Nigerian power distribution company, Ikeja Electricity may... Continue
CYRIACUS IZUEKWE A 50-year old retired Customs officer turned native doctor, Akin Babalola,  has... Continue
LUCAS T. PONUWEI My attention, like that of many other Nigerians, was immediately arrested... Continue