Ala-Igbo Cultural Festival: New Dawn For Promoting Igbo Cultural Heritage In The World

CYRIACUS IZUEKWE

At last the new dawn is here to properly position the Igbo rich cultural heritage into the world’s perspective with the formation of Ala-Igbo International Cultural Festival. 

This was disclosed by the event Creative Director, Chief, Mrs. Evelyn Okere Onyung, while explaining the mission and concept of the project.

She stated that it is designed to resurrect in every Igbo personality the love, passion and interest for our cultural heritage and values. The cultural festival will showcase the never say die spirit of Igbo people, visual arts, music, cultural displays, dance forms as well as the attire, cuisine, language dialects and hospitality of the Igbo nation.

CONCEPT
Ala-Igbo international cultural festival is packaged as an annual event to be hosted in any part of the world with the grand finale in one of the states of South East region. It focuses on creating a platform for all igbo families across the world to identify with the heritage, values, beauty and uniqueness of Igbo culture with the emphasis on cultural renaissance, tourism, youth development and promotion of peace and security amongst the Igbo at home and in the diaspora.

CORPORATE PARTNERSHIP/BRAND VISIBILITY
With over 200,000 viewers and followers online, Ala-Igbo International Cultural Festival presents a perfect platform for brand visibility for corporate firms, government agencies, politicians, business community, associations, practitioners and well meaning personalities to have a wilder reach to consumers and followers by taking advantage of the festival.

OBJECTIVES
To showcase the outstanding contributions and achievements of the people and governments of the South East through tourism, culture, visual arts, fashion and the hospitality industry.to create a platform for creative and intellectual interaction amongst men and women of Igbo extraction on strategies towards youth development, Igbo land, cultural heritage and tourism promotion in the South East.
To use culture and tourism as a tool to showcase the investment opportunities in the region as well as project the image of the regional commercial hub in Africa.