Bella Disu Flags New Conversation At TEDx Ikoyi: ‘Say Yes Now’

Bella Disu, the Executive Vice Chairman, Globacom, recently received a standing ovation at TEDx Ikoyi after delivering a powerful talk titled “Say Yes Now: Why Readiness is a Myth.”

In her presentation, the Corporate maven examined why individuals and organisations often pause at the very points that demand decisive movement.

Her message was simple but arresting: “We do not become ready before we begin —we become ready by doing.”

In the talk, Disu explored why people and organisations hesitate at the very moments that require bold action.

Drawing from business cases, the Globacom boss explained how Kodak stalled, how Blockbuster dismissed innovation, and how Apple accelerated —not because it was the largest, but because it acted with clarity and conviction.

Disu shared a deeply personal reflection on meeting her “whole self” at 38 —the creative, changemaker, lifelong learner — not in a moment of perfect readiness, but in a quiet decision to stop walking within familiar walls.

“Readiness is not a destination,” she says. “It is a posture. Every meaningful shift begins with a single yes — sometimes inconvenient, often uncomfortable, always transformative.”

The fast rising business leader’s message is already resonating across leadership and personal development circles, echoing a universal truth: courage is contagious, and when one person moves, others feel permitted to begin.

Watch the talk below: