FUNSHO AROGUNDADE
Etisalat Nigeria on Thursday rallied to move away from the shadows of its troubles by taking a new brand name.
At the end of the new board and management meeting in Lagos, the embattled telecom firm, adopted 9Mobile as its new brand name.
Etisalat Group in UAE announced the end of its management agreement with its Nigerian arm and gave Etisalat Nigeria three weeks to phase out the brand in the country.
Prior to that, Mubadala Group, the major investor from the United Arab Emirates, few weeks ago pulled out of Nigeria’s fourth largest mobile operator, due to a N541 billion debt.
On July 4, 2017, a new board was appointed at Etisalat Nigeria, to handle the smooth transition of the telecommunications company after a reallocation of shares.
Boye Olusanya, former deputy managing director of Celtel Nigeria (now Airtel Nigeria), was appointed as the chief executive officer of Etisalat Nigeria to over see the transition.
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