Cellulant & Mastercard Partner To Empower Millions Of Consumers Across Africa Market

The Mastercard virtual payment solution, linked to Cellulant’s payment gateway – Tingg, can unlock a host of opportunities for consumers, whether they have a bank account or not. Consumers will be able to shop from well-known global digital commerce brands, paying quickly and securely for leisure shopping, travel, accommodation, entertainment, streaming services and more, while in their home countries or travelling abroad.

The announcement comes as digital commerce and online shopping is thriving across Africa and the need for safer means of shopping online increases. According to the Economy 2021 Outlook conducted by the Mastercard Economics Institute, 20-30% of the COVID-19-related surge in digital commerce will remain a permanent feature of overall retail spending, and shopping through mobile is largely how consumers access these opportunities.

“We believe seamless payment experiences are the backbone for accelerating economic growth across Africa.  MSMEs are the driving force for Africa’s economy and our work in digitising payments for businesses and their consumers enables the requisite foundation for innovation, economic development and financial inclusion. By partnering with Mastercard, we are looking to further open up pathways that effectively position our customers for the growth they need,” said David Waithaka, Chief Revenue Officer, Cellulant Group.  

Mastercard is collaborating with partners to build a strong digital economy that can unlock a world beyond cash where everyone thrives. The partnership with Cellulant plays a role in advancing Mastercard’s worldwide commitment to financial inclusion to bring a total of 1 billion people, and 50 million micro and small businesses into the digital economy by 2025.