Early Morning Fire Guts Godwin Mekwuye’s Vivid Imagination Fashion Factory

MICHAEL AKINOLA

Vivid Imagination, one of Nigeria’s oldest and most popular fashion brands lost millions of naira Saturday following an early morning fire that engulfed its main store and factory located at Falemi House, Obanikoro, Lagos.

P.M.EXPRESS gathered that the fire which believed to have been caused by a power surge started at about 2 a.m and raged for hours before it was put out by men of the Lagos State Fire Service assisted by some well-wishers..

By the time the dust settled, the store, which is home to the company and client’s fabrics, clients’ ready-to-be-delivered outfits, ready-made clothes, shoes, accessories and documents, was completely razed while at the factory, virtually all the machines were burnt.

Another office on the premises was also affected by the fire, where the roof completely caved in..

An official statement from the Management,  signed by the Managing Director, Mr. Godwin Mekwuye, made available to journalists read:

“We wish to announce that early this morning there was a fire incident at our company that vastly affected our store and factory. The damage done by this incident was phenomenal because it affected over thirty years of the brand’s history and memories as well as hundreds of millions naira worth of goods and equipment.

“This is a very difficult time for us as we begin to investigate the cause or causes of this disaster, but we assure our clients’ that the process of revival will begin immediately and we would ensure that this setback will not affect our time-tested efficiency and qualitative service delivery”