MICHAEL AKINOLA
Fearless Energy Drink has announced its return as the official energy drink sponsor for Felabration 2026, the annual music festival held in honour of Afrobeat legend, Fela Anikulapo-Kuti.
The festival, which celebrates the life, music and legacy of the late Afrobeat pioneer, is scheduled to hold from October 12 to 18, 2026, at the New Afrika Shrine in Ikeja, Lagos.
Fearless Energy Drink, a product of Rite Foods Limited, is returning to the festival with a renewed focus on talent discovery, creativity and self-expression, in line with this year’s theme, “Who Are You?”
The theme is said to reflect the individuality, boldness and originality that defined Fela’s life and music, values that Fearless Energy Drink says it continues to champion among young Nigerians.
According to the organisers, Felabration 2026 will go beyond music celebration to provide a platform for emerging talents and consumers to express themselves through rap, dance and other engaging activations.
As part of its sponsorship activities, Fearless will be hosting two major consumer-focused talent activations during the week-long festival.
On Tuesday, October 13, the brand will host the Fearless Rap Challenge, where aspiring rappers will be given the opportunity to take the microphone, showcase their lyrical abilities and compete for exciting rewards.
The excitement will continue on Friday, October 16, with the Fearless Dance Challenge, which will allow dancers to display their creativity and signature moves on the Felabration stage, also with rewards for standout performers.
Both activations are designed to build momentum towards the grand finale of the festival on Sunday, October 18.
Speaking on the sponsorship, Brand Manager of Fearless Energy Drink, Adeniyi Aderuku, said the brand’s involvement is driven by its commitment to celebrating creativity and individuality.
“Fela challenged people to think differently, speak boldly, and stand for what they believe in. At Felabration, Fearless is creating opportunities for people to express themselves, showcase their talent, and be part of an experience that celebrates originality. It is about giving people the confidence and platform to show the world who they are,” he said.
Fearless Energy Drink’s association with Felabration has grown over the years. In 2021, the brand presented a posthumous award to Fela at the Afrika Shrine in recognition of his courage, originality and contribution to African music. In 2025, it served as the festival’s exclusive energy drink sponsor with its “Shakara, No Fear” campaign, which spotlighted emerging performers through talent challenges.
This year’s edition is expected to feature performances from notable artistes including Femi Kuti and The Positive Force, Made Kuti, Seun Kuti and Egypt 80, alongside other rising acts.
For Rite Foods Limited, the sponsorship underscores its continued investment in platforms that connect its brands with consumers through music, entertainment and shared cultural experiences. The company’s portfolio includes Fearless Energy Drink, Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, sausage brands and the recently introduced LIDA Malt.