Gbemi Olateru-Olagbegi Joins Wakanow As Group VP, Marketing

Revered media personality and Co-Founder and Executive Producer for one of Africa’s most promising media and entertainment startups, TNC Africa, Gbemi Olateru-Olagbegi has just announced her new role as the new Group Vice President, Marketing of Africa’s leading travel tech company, Wakanow.

In December 2021, Gbemi quit her radio job after spending 13 years at The Beat FM in a broadcast career that spanned almost 20 years at three organisations.

“I’m excited to join Wakanow, especially at a time when travel is a core focus for young Nigerians and its storytelling critical to our present lives and future,” Gbemi said.

Wakanow is a leading travel company that is creating opportunities that are driving the future of how customers shop for travel and how they interface with travel agencies and the entire value chain of the travel industry.

“I am grateful for the leadership’s confidence in my abilities and honoured to be able to use my experience to help build an already dynamic brand especially as the company is at a critical point as it restructures for global expansion,” Gbemi added.

As Group Vice President, Marketing, Gbemi will supervise and develop marketing strategies for all the brands within her portfolio, including Wakanow, Onburd, and Kalabash.

While announcing her appointment, Mr Adebayo Adedeji, the Group CEO of Wakanow Group said, “Gbemi is exceptional as she understands how to drive conversations around popular culture better than most people considering her rich history in media.”

“As we continue to define the future of the travel industry, opening new doors, creating ease of travel, unlocking new destinations and providing fintech services that enhance travel, I believe Gbemi will define and lead this exciting phase of creativity and connection with customers,” he added.