INSPIRO@25: A New Chapter In Nigeria’s Creative Economy Begins

BY AISHA ABUBAKAR

After 25 years of creating and producing experiences across music, entertainment, events and culture, Inspiro Productions is entering a new chapter: Repositioning simply as Inspiro and expanding into Creative Economy Strategy and Development.

The repositioning takes the company beyond traditional event production into strategy, intellectual property, creative infrastructure, talent development, commercialisation and ecosystem building.

The milestone will be celebrated with ‘The Creative Economy Experience’, a four-day programme from October 1–4, 2026, at the upgraded Inspiro Creative Hub in Masha, Surulere, Lagos, under the theme: INSPIRO@ 25—The Creative Voyage Continues. From Creativity To Economic Value

Inspiro’s next chapter is built on a simple proposition: Nigeria does not lack creativity; it needs stronger systems for converting creativity into sustainable economic value.

The African Development Bank’s 2025 Nigeria Country Focus Report valued Nigeria’s creative industry at approximately US$15 billion, with potential to create 2.7 million jobs.

A national Creative Economy Mapping Report referenced by NIPSS in 2026 projects potential for a US$100 billion contribution to GDP by 2030 under an ideal scenario.

Inspiro aims to contribute to this opportunity by connecting talent, intellectual property, production, infrastructure, distribution, markets and investment.

Its work will operate across two connected areas:

STRATEGY & ADVISORY —Creative economy strategy, IP development, cultural destinations, investment frameworks and institutional partnerships.

PLATFORMS & EXECUTION —Creative hubs, festivals, experiences, talent development, content, enterprise programmes and commercialisation platforms.

THE INSPIRO CREATIVE HUB —The upgraded Inspiro Creative Hub, located inside LSDPC Shop 29, Alhaji Masha Bus Stop, Surulere, Lagos is part of this evolution and a key expression of this new direction; a working Creative Economy ecosystem where creative ideas, businesses, talent and commercial models can be developed and activated.

The Hub supports creative production, rehearsals, content creation, experiences and a Weekend Creative Pop-Up Market for creative businesses.

Inspiro is also applying its capabilities to initiatives including strategic and logistics support for BenDancer’s current Guinness World Records attempt and its KNOW YOUR NUMBERS health-awareness and medical outreach programme for creatives

THE NEXT CHAPTER

Founder & CEO Ayoola Sadare (Shaddie Bobo) said: “For 25 years, Inspiro has executed culture on the ground. Today, we are taking everything we have learnt from that experience and applying it to the systems around creativity — strategy, intellectual property, infrastructure, partnerships, commercialisation and development.”

He added: “Nigeria does not have a shortage of creativity; we have a shortage of structured systems that convert creativity into long-term wealth. The opportunity is to bridge the full value chain — from talent and intellectual property to production, infrastructure, distribution and monetisation, and ultimately to wealth creation.”

Shadare concluded that the four-day celebration will combine creative economy conversations, networking, entertainment, Hub experiences, the Weekend Pop-Up Market and KNOW YOUR NUMBERS outreach.