Jide Adeyemi Unveils “Life Guide,” Advocates Purpose, Good Leadership and National Transformation

Brand strategist, ‘Jide Adeyemi, has urged Nigerians to embrace purposeful living, intentional leadership, and value-driven nation-building as a roadmap to personal and national transformation.

Adeyemi made the call during the Life Guide Colloquium in Lagos, where he officially presented his book titled Life Guide: Stories, Lessons and Insights to Empower Your Journey.

Speaking during the event, he emphasized the need for clarity, direction, and strong values in a world filled with distractions and uncertainty.

“We are trying to provide a map through which people can navigate life,” he said, explaining that the colloquium was created to help individuals find clarity of purpose across leadership, business, faith, and personal development.

Adeyemi noted that quality leadership remains essential for building strong institutions and thriving societies, stressing that effective communication, faith, vision, and responsible citizenship are intertwined pillars of nation-building.

According to him, the newly released book challenges readers to rethink their approach to life, embrace integrity, and pursue growth with intentionality.

The event featured renowned comedian and entrepreneur, Atunyota Akpobome, popularly known as Alibaba, as keynote speaker.

Speaking on the theme, “Influence Engineering,” Alibaba encouraged Nigerians to consciously develop their talents into assets capable of creating value and opportunities for others.

“Potential is where to start from, but you have to develop it enough to the point where people begin to seek it for commercial or societal value,” he said.

The colloquium also featured panel sessions focused on nation building, leadership, branding, wisdom for growth, and faith-driven influence.

The Nation Building panel featured Babatunde Ogala, SAN; Nike Oyetunde-Lawal; Gboyega Akosile; and JJ Omojuwa, who examined issues around governance, responsible citizenship, leadership accountability, and the role of young professionals in shaping Nigeria’s future.

The Brand and Wisdom for Growth panel had Lanre Adisa of Noah’s Ark, Segun Ogunleye of Diageo, Lekan Fadolapo, and Tolulope Medebem discussing brand positioning, strategic communication, innovation, business growth, and the importance of consistency in building lasting influence and credibility.

The Leadership and Faith in God panel featured Gbenga Olorunfemi, Hon. Seyi Adisa, Hon. Lanre Oyegbola-Sodipo, Chairman Abeokuta North Local Government, Ogun State, and Paschal Dike.

Discussions centered on ethical leadership, faith-based governance, resilience, mentorship, and balancing ambition with values in public and private life.

The event was chaired by Chief Babajide Olatunde-Agbeja, Chairman of AIICO Insurance Brokers Limited, while the book was reviewed by Dr. Adekunbi Wuraola, CEO of Discover Your Potential, who described Life Guide as a reflective and practical framework for leadership and intentional living.

The colloquium attracted professionals, entrepreneurs, policy advocates, business leaders, and young Nigerians from different sectors for conversations centered on leadership, influence, innovation, and purposeful living.