Heineken has unveiled Nigerian-American music star, Jidenna as host of the 2017 Live Your Music parties set to hold in Abuja and Lagos on 27 and 28 October respectively.
This was announced by Franco Maria Maggi, the Marketing Director, Nigerian Breweries Plc, at a recent press cocktail event for the Heineken Lagos Fashion and Design Week (HLFDW).
Speaking during the announcement, Maggi said, “We’re excited to have Jidenna host the ultimate music experience – Heineken Live your Music this year. It’s a global platform that puts the spotlight on music fans as they share their experiences with others”.
Heineken Live Your Music, a global Heineken music platform built on the collective passion of consumers for experiencing music was a memorable experience last year, then hosted by T-Pain and top Nigerian Hypeman Do2tun.
This year parties which promises to be even more exciting are scheduled to hold in Abuja on 27 October at the Transcorp Hilton Hotel and in Lagos on 28 October at the Eko Atlantic, Victoria Island.
The Lagos party will serve as the official after party of the Lagos Fashion and Design Week, also sponsored by Heineken.
With a roll call of top Nigerian artistes and DJs, lights and special effects as well as the interactive music takeover sessions where attendees get to choose the music that plays, the Heineken Live Your Music party is surely going to be one not to miss.
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