When Mark Zuckerberg Visited Afrinolly Studio

FUNSHO AROGUNDADE

On Wednesday, Facebook CEO Mark Zuckerberg visited Afrinolly, a studio which is using cutting edge technology to help make Nollywood films.
Whilst there he met some of Nigeria’s top stars in the entertainment and media industry.
Zuckerberg was given a tour of Afrinolly by Chike Maduegbuna, who runs the production studio. He gave the tech wizard an overview of how films are made and distributed in Nigeria, with Afrinolly’s mobile app being one of the most popular ways that Nigerians watch African music videos, films, comedy and trailers.

Maduegbuna demonstrated how Nollywood film studios are already using cutting-edge 360-degree cameras and virtual reality to create new
experiences. He also gave the Facebook CEO a guided tour of the studios where the films are made and introduced him to some of the talent in  front and behind the camera.

“Nollywood is struggling to grapple with the level of organization and resources required to provide Studio-based Production Infrastructures/Services. Similarly, Piracy and inadequate Cinemas have limited the Movie Distribution channels available to Nollywood,” Maduegbuna said.

He added, “We see two opportunities for Nollywood: first, is to embrace technology and establish viable Mobile-phone Distribution of Movies to complement the expanding Cinema chains. Second is to reconcile content production and its business model to accommodate technological changes in available audience-screens. It used to be Cinema, TV and DVDs but we now have a huge Digital audience that use Mobile phones and Portable Devices to watch movies. Nollywood must adjust to the new audience by redefining content production to include Short films, Comedy Skits and Music Videos. These are areas that Afrinolly is currently focusing on.”

Nigeria is home to the second largest film industry in the world, known as Nollywood, which produces more than 100 movies a month.

Zuckerberg is in Nigeria this week to see first-hand how entrepreneurs in the country are creating the next wave of mobile innovation and to learn how Facebook can better support tech development and entrepreneurship in emerging markets.

At the end of the tour Mark dropped in on a special content creators’ workshop which was held with some of Nigeria’s biggest stars, designed to help them master Facebook Live and Instagram Stories.

Stars in attendance included Basket Mouth, Kunle Afolayan, Rita Dominic, Richard Mofe-Damijo, DJ Cuppy, Chidinma Ekile, Yemi Alade, Stephanie Linus, Adebola Williams and more.