Mel G, singer, fitness/wellness coach and entrepreneur founder of Fit Esteem has teamed up with Made Gold, a denim focused contemporary fashion and lifestyle brand for women. to launch a line of fitness & gym wears for women who want to be comfortable yet stylish in workout apparel.
The wearables will be exclusive to Made Gold and will be marketed by Mel G.
“The brand of contemporary urban wear will be targeted at under 40s wishing to make a fashion statement” said Mel.
Mel said it was a privilege and pleasure bringing her vision to life through Made Gold.
“I am looking forward to more strategic and creative partnerships, not just with Made Gold but with other brands out there,” she said.
According to Mel G, her focus will be mainly on the creative designs, branding and marketing side of things, while Made Gold will provide the technical support for manufacturing of the products.
Born Melissa Gonzalez in Tampa, Florida, Mel G currently lives in Los Angeles, California.
She is working on releasing her fitness and wellness book later this year.
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