MTN Takes ‘Live it 100’ Experience To Campuses Across Nigeria

MTN Nigeria has launched the 2026 edition of its campus engagement initiative, the MTN Live it 100 Campus Tour.

The nationwide programme is designed to connect thousands of students with opportunities for learning, creativity, entertainment, and digital empowerment.

The MTN Live it 100 on Campus Tour reflects MTN’s continued commitment to supporting young people with experiences that align with their interests, aspirations, and lifestyle.

The tour is scheduled to run in seven institutions across Nigeria’s South-West, North-West, South-East, South-South, and North-Central regions between June and November 2026.

Specific school names and dates will be announced by MTN ahead of each activation.

Supporting digital skills and creativity

Speaking on the initiative, MTN Nigeria Chief Marketing Officer Onyinye Ikenna-Emeka said the Live it 100 Campus Tour was created to give students opportunities to learn, connect, express themselves, and enjoy memorable experiences while staying connected to the digital world.

“Young Nigerians are shaping the future of our digital economy, and we want to create platforms that help them learn, create, connect and thrive. The Live it 100 Campus Tour reflects our commitment to supporting students beyond connectivity by providing experiences that inspire innovation, creativity and personal growth,” Ikenna-Emeka said.

As digital technologies continue to reshape education, entrepreneurship, and employment, the tour seeks to equip students with practical knowledge, creative skills, and engagement opportunities that support personal and professional growth.

Three-day student experience

Each campus activation will run for three days and feature activities tailored to student interests, including learning, creativity, digital skills, entertainment, and rewards.

Day 1: Digital Game Village

Students will engage with video games, board games, silent party experiences, food and drink vendors, immersive photo opportunities, SME showcases, product demonstrations, device displays, and SIM registration and sales points.

Day 2: Content Creation Forum and Cinema Experience

The second day will host a practical learning session to help young creatives understand how to produce high-quality digital content using mobile devices and explore opportunities for monetizing creativity.

The day will close with a Cinema Experience where students can vote for and watch a selected movie as part of the #Liveit100Experience campaign.

Day 3: Celebrity appearance and rewards

The final day will feature a surprise celebrity appearance and live performance, with opportunities for online engagement through live social media interactions.

A brand-new car will also be won by a lucky student.

Broader youth engagement

Through the MTN Live it 100 Campus Tour, MTN continues to build vibrant student communities by combining technology, entertainment, and empowerment.

The initiative reinforces MTN’s position as a network focused on Nigeria’s next generation.

The Live it 100 on Campus forms part of the broader MTN Live it 100 thematic campaign, which also includes initiatives such as The Gathering and MTN CHAMPS.

Together, these engagements are designed to connect with young Nigerians through experiences that support their passions, celebrate their talents, and create opportunities for growth, expression, and meaningful connections.