Nigerian Bottling Company Deepens Youth Investment as 2026 #YouthEmpowered Programme Opens at UNILAG

Nigerian Bottling Company (NBC) Ltd., a leading consumer packaged goods company and a member of the Coca-Cola HBC Group, has announced the commencement of the 2026 edition of its flagship #YouthEmpowered (YE) programme, with the first training session held at the University of Lagos on February 2, 2026.

Targeted at young people between the ages of 16 and 35, the #YouthEmpowered initiative continues to reinforce NBC’s long-term commitment to human capital development in Nigeria.

Since its launch in 2017, the programme has impacted more than 70,000 young Nigerians, equipping participants with practical skills, confidence, and exposure needed to succeed in today’s dynamic workplace and entrepreneurial landscape.

The 2026 edition is being delivered in collaboration with Fate Foundation as implementing partner, with funding support from The Coca-Cola HBC Foundation.

NBC expressed deep appreciation to both partners for their continued collaboration, noting that the programme’s growing reach and impact are made possible through shared expertise, resources, and a collective commitment to empowering the next generation of Nigerian leaders.

Speaking about her experience at the University of Lagos training, Waliat Adedogun, a participant who received a cash grant through the Director’s Grant Pitch Competition to support her small business, said: “#YouthEmpowered gave me more than training, it gave me clarity and confidence. Winning the grant means I can finally take my business idea from a dream into something real. I now feel prepared to build, grow, and create opportunities not just for myself, but for others too.”

NBC reaffirmed that empowering young people remains critical to Nigeria’s social and economic progress.

The #YouthEmpowered programme was designed to bridge the gap between education and employability by providing hands-on learning, real-world insights, and access to career-shaping opportunities.

In 2025, the initiative recorded some of its most tangible outcomes yet.

Ten beneficiaries were selected for six-month paid internships across NBC locations in Lagos, Ibadan, Asejire, and Challawa, gaining direct industry exposure.

Additionally, three outstanding participants received sponsorship for an all-expenses-paid intensive culinary training programme and were awarded ₦1 million each to support the launch of their businesses.

Building on this strong foundation, the 2026 rollout will expand to more tertiary institutions, including the Federal University of Technology, Akure (FUTA).

This follows a successful 2025 tour that reached seven cities across the country, including Makurdi, Jos, Benin, Kaduna, Asaba, Akure, and Port Harcourt.

Participants in the 2026 programme will receive training across key modules designed to support personal, professional, and business growth, including Business Life Skills, Adaptability and Resilience, Financial Literacy, Customer Service and Communication, Sales and Negotiation Skills, and Workplace Ethics.

The sessions will also feature breakout workshops on Business Planning, Project Management, and Time Management, alongside the Director’s Grant Pitch Competition, where participants can pitch their ideas for a chance to win business funding.

In addition to skills development, NBC’s People and Culture team will be present throughout the programme to identify outstanding talent for future opportunities within the organisation, further strengthening the connection between learning, employment, and long-term career growth.