Promasidor Delivers Result With Increased Local Milk Production

Promasidor Nigeria, a leading player in the fast-moving consumer goods (FMCG) industry, has reaffirmed its commitment to strengthening Nigeria’s dairy value chain through its alignment with the national dairy development programme, which is delivering measurable results by deepening local milk production and improving access to affordable, high-quality dairy products for consumers nationwide.

The company’s Chief Executive Officer, François Gillet, disclosed that Promasidor’s investment in the Ikun Dairy Farm has significantly boosted local dairy output while creating a sustainable and inclusive framework that supports national economic development.

According to Gillet, Promasidor established the Ikun Dairy Farm in 2019 in partnership with the Ekiti State Government, with an initial operational investment of US$5 million, followed by subsequent capital injections to expand operations.

“As a market leader in quality food and beverage products, the national dairy development programme is a critical part of our long-term strategy to localise raw material sourcing, strengthen Nigeria’s dairy ecosystem, and ensure consistent delivery of nutritious milk products to consumers,” Gillet said.

Currently, the farm plays host to over 750 high-yielding cattle, which makes the Ikun Dairy Farm the biggest dairy farm in Nigeria.

Promasidor’s investment in the farm from inception to date has increased significantly, which points to its dedication to local production.

Additionally, the Ikun Dairy Farm utilises advanced dairy management systems, including routine artificial insemination techniques, designed to achieve maximum heifer births, thereby supporting the organic and sustainable growth of the herd.

Beyond milk production, the Ikun Dairy Farm has become a catalyst for socio-economic development in its host community.

The farm provides employment for over 200 locals from the area, with more than 1,000 indirect jobs for people in the surrounding communities, thereby enhancing job and wealth creation and further boosting the state’s economy.

This is supported by experienced veterinary doctors and dairy-trained practitioners.

To further guarantee sustainability, Promasidor has invested in a robust feed security programme, cultivating over 500 hectares of maize and soya beans, to ensure consistent, high-quality nutrition for the herd.

It is worth recalling that Promasidor, in March 1993, caused a disruption in the food and beverage industry when it first launched the Cowbell Milk sachet product into the Nigerian market, a move that was soon emulated by competitors.

In line with its commitment to social impact, the organisation has extended the benefits of its dairy operations to schools nationwide through the “Ikun Milk Day” initiative.

Under this programme, fresh milk sourced directly from the Ikun Dairy Farm is distributed weekly to the state government primary school children in the Ikun Community for their well-being and educational performance.

As a responsible corporate citizen, Promasidor Nigeria remains committed to delivering long-term value to consumers, communities, and the national economy.

The company continues to invest in innovation and quality standards in accordance with global best practices across its diverse brand portfolio, which includes Cowbell, Loya, Miksi, Toptea, Onga, Twisco, and Kremela.

It’s Ikun Dairy Farm, located in Ikun-Ekiti, in Moba Local Government Area of Ekiti State, spans over 500 hectares and stands as a flagship example of how strategic alignment with the national dairy development programme can drive food security, job creation, and sustainable industrial growth in Nigeria.