Rite Foods Celebrates Easter With Christians, Refreshes The Season With Iconic Brands

As Christians across the world mark the season of Easter —a time of renewal, reflection, and hope— Rite Foods Limited, Nigeria’s foremost food and beverage company, extends its warmest wishes to all celebrating this sacred occasion.

Easter offers a profound reminder of love, sacrifice, and the promise of new beginnings. In the spirit of the season, Rite Foods encourages Christians to uphold the timeless virtues of faith, compassion, unity, and peaceful coexistence that Easter symbolizes.

Speaking on the significance of the celebration, Mr. Seleem Adegunwa, Managing Director/Chief Executive Officer of Rite Foods Limited, stated, “Easter reminds us of the importance of living with purpose, humility, and love for one another. We celebrate with our Christian brothers and sisters and encourage them to continue to embody the values that uplift humanity and promote national harmony.”

He reaffirmed the company’s commitment to connecting with its consumers during significant moments and seasons like Easter, while delivering unmatched quality and delight through its range of proudly Nigerian products.

From the 13 exciting variants of Bigi Carbonated Soft Drinks, the crisp and premium Bigi Table Water, to the fruity delight of Sosa Fruit Drink, the energy boost of the Fearless Energy Drink, and the tasty satisfaction of Rite and Bigi Sausages — Rite Foods remains a constant companion in moments of joy, reflection, and celebration.

Crafted in a state-of-the-art production facility powered by world-class technology, the company’s products are tailored to meet the diverse needs of consumers across all age groups and lifestyles. Beyond nourishment, Rite Foods is deeply committed to initiatives that add value and impact to lives.

This consumer-first approach has earned the company numerous industry recognitions, including, Most Innovative Carbonated Soft Drink Brand of the Year (Bigi), Most Outstanding Energy Drink in Consumer Engagement (Fearless) – Brandom Awards 2023, Best Value for Money – Carbonated Drink Brand 2023 (Bigi Cola), Best Value for Money – Energy Drink Brand 2023 (Fearless), Best Value for Money – Sausage Brand 2023 (Bigi Beef Sausage Roll), and Outstanding New Product of the Year – Juice 2023 (Sosa Fruit Drink) – Food Company of the Year 2024– Independent Awards,among others.

As the Easter season inspires love, hope, and shared values, Rite Foods reaffirms its dedication to nourishing lives, strengthening family ties, and being a true partner in every celebration.