ISRAEL TAIWO with agency report
The International Table Tennis Federation (ITTF) has reached 2 million followers across its Chinese & English social media platforms.
The milestone was hit after a successful Liebherr 2017 World Table Tennis Championships held from 29 May to 5 June 2017 in Düsseldorf, Germany, which received high level of following and engagement on social media from fans all over the globe.
The World Championships, which is the biggest table tennis event of the year, reached over 10.3 million fans on Facebook over the eight days of action, together with the ITTF World Tour events that followed, pushed ITTF Facebook page’s following to 400,000.
The success of the ITTF’s social media was also built on the popularity of the sport and its stars in China, which skyrocketed after the Rio 2016 Olympic Games. The ITTF’s Weibo, which currently has over 1.3 million fans, stands at second highest of all International Federations on the platform.
ITTF Head of Communications Matt POUND stated “It is pleasing to see us hit over 2 million social media fans around the world. This shows the appetite for fans to consume ITTF’s content and the popularity of table tennis globally. We look forward to continuing building our fan base and extending the reach of table tennis globally.”
ITTF Social Media Following:
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