FUNSHO AROGUNDADE
How the creative industry can study, understand and access opportunities in emerging market segments will be the focus of the sixth edition of Nigerian Entertainment Conference (NECLice) holding in Lagos on Wednesday April 25.
A statement on Friday by NEC founder and chairman, Ayeni Adekunle said the foremost Nigerian entertainment talk shop will also spotlights how to exploit the tools, trends and possibilities that technology provides, and how to build a totally new world of impact, locally and globally.
“Nigeria is still focused on solving old problems, while the rest of the world has moved on to using new thinking and ideas to create new ways of getting value,” Ayeni said.
He explained that Netflix, Amazon, Facebook, Snapchat, Shazam, Tidal, Deezer, Spotify, and many more are coming forth to innovate creation, distribution and monetisation, while the concept of venues and tours is taking a wholly different shape from Europe to Asia and America.
“The music business is transforming from predominantly records sales and concert and tours, to a 360 model that’s giving new life to a hitherto dying industry. Hollywood is seeing some excitement, with the boost in rent-or-buy streaming services and the influence of two key things: technology, and surge in measurable consumption from the Europe, Middle East and Africa, EMEA. It’s the same across fashion, comedy, sports, and media. Demographics are changing, Silicon Valley is building, and M&As are leading to a new order,” the renowned PR Practitioner added.
“With the recent promise displayed by the Nigerian music industry, Nollywood, fashion, media, and comedy, there is no better time to sit down and discuss what is at stake. Everything that’s transforming the entertainment and creative industries in Europe, Asia and America is potentially available to Nigeria, nay, Africa. Technology is already helping us fix payments, dating, banking, transportation, and even governance. It’s time to take a look at entertainment.”
Over 5000 participants are expected to gather at the Landmark Event Centre for the conference which has turned the marketplace for ideas, products, people, and services shaping the entertainment sector.
At least 10 million will watch live on cable TV and online.
Registration will open on Tuesday January 30.
Speakers and panellist line up are to be announced later.
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