MICHAEL AKINOLA
Nigeria’s leading alcoholic and non-alcoholic beverages company, Tiger Beverages Limited, has announced distribution partnership with Cubana FMCG.
The Managing Director of Tiger Beverages Limited, Don Ebubeogu, on Thursday 24th November, 2022, announced that the company has entered into an exclusive distributorship arrangement with Cubana FMCG for some of its leading beverage brands, viz: Stumbras Vodka, The Nines Herbal Liqueur, Alita Sparkling Wine, Black Star Red Wine, Tiger Energy Drink, and Tiger Ginger Health Drink.
“In considering the various marketing options available to us, including distributorships, we wanted to partner with a company that shared our ambition of being the promoter of the finest and most distinctive alcoholic and non-alcoholic beverage brands both in Nigeria and Sub-Saharan Africa. Given its impact in the short period that it has been in the marketplace, we felt strongly that Cubana FMCG Limited is that partner. We simply had to work together” Don Ebubeogu said.
Tiger Beverages Limited and Cubana FMCG Limited share the same goals of bringing happiness to people’s lives by satiating their taste buds with alcoholic and non-alcoholic beverages that impart distinctive feel and flavour and keep them yearning for more.
Efosa Ogbeide, the Managing Director of Cubana FMCG Limited said, “The Cubana FMCG Limited is excited to be working with Tiger Beverages Limited, a market leader. With both brands ambition to lead the market with the finest beverage brands, it’s a great fit. We know our customers will be equally excited to see brands come together with this distribution partnership”.