Tourism has become a significant contributor to the economic growth of many countries, increasing their Gross Domestic Product (GDP) and driving economic convergence.
Research has shown the impact of tourism and the development it brings into economic convergence in emerging economies. We will highlight its role in promoting economic development and reducing poverty.
Countries like Thailand, Indonesia, and Singapore have leveraged tourism to boost their economies.
The impact of tourism has inspired initiatives like the Ndigbo Worldwide Cultural Carnival, which aims to drive tourism in Southeast Nigeria. The region, comprising Anambra, Imo, Enugu, Ebonyi, and Abia States, is rich in cultural heritage and natural resources, making it an attractive destination for tourism.
In Indonesia, for example, tourism has played a significant role in the country’s economic growth, with a 10.8% year-on-year increase in international visitors in 2025, reaching 15.39 million.
Thailand’s tourism industry is booming, with a projected 2% GDP growth in 2026, driven by a vibrant tourism sector and private sector investment.
Singapore’s tourism industry is thriving, with a strategic focus on attracting high-value travelers and business events.
Tourism initiatives in other countries are gaining momentum, with a focus on sustainability and cultural immersion. Thailand, for instance, is promoting “experience-based travel” with cultural immersion, nature conservation tours, and wellness retreats. The country is also investing in green tourism infrastructure to reduce its environmental footprint.
Southeast Asia is embracing sustainable tourism, with several countries leading the charge.
Besides Thailand, Indonesia, and Singapore, other countries in the region are also making significant strides.
Malaysia: has launched the “Visit Malaysia Year 2026” campaign, focusing on eco-tourism, cultural heritage, and community-based travel.
Vietnam: Implementing the “Six Countries, One Destination” initiative, simplifying travel across Vietnam and five Southeast Asian nations.
Cambodia: Focusing on community-based tourism, with projects like the Community-Based Tourism COVID-19 Recovery Project.
Philippines: Unveiling the “Love the Philippines” campaign, emphasizing authentic experiences.
These countries are prioritizing sustainability, community engagement, and environmental conservation, setting an example for responsible tourism practices.
How else do countries and economies evolve? Definetly through cultural exchange. It’s purely the most sure way of bringing investment and investors through diplomatic convergence.
The impact of tourism of the SME’s sector of countries, cannot be elaborately quantified. New potentials are visible as the growth is seen on all economic sectors across board.
Benefits of Tourism:
Job Creation: Tourism creates employment opportunities, contributing to economic growth and poverty reduction.
Foreign Exchange Earnings: Tourism generates foreign exchange earnings, stimulating economic development.
Investment and Infrastructure Development: Tourism attracts investment in infrastructure, improving the business environment.
Cultural Exchange: Tourism promotes cultural exchange, fostering understanding and cooperation.
Local Economic Stimulus: Tourism stimulates local economies, with visitors spending money on accommodations, food, and souvenirs.
To harness the potential of tourism, Southeastern State Governors should prioritize tourism development through deliberate policy, cultural festivals, historical sites, natural attractions, and delicious local cuisine.most importantly security of the state must be secure.
Mrs. Evelyn Okere Onyung
Convener, Ndigbo Worldwide Cultural Carnival
Contact: