TRACE has decided to bring the channel to her most dedicated fans, youth and the uber cool crowd in a whirlwind four-week campus tour called ‘Trace In The City’, that would take the channel to seven cities across Nigeria.
The city tour started Friday August 17 till September 15 and hold at Zaria, Abuja, Calabar, Port Harcourt, Benin, Lagos and Ibadan.
The tours will feature a fusion of music, games and movies, bringing the best of life’s experiences to campuses and cinemas.
Artistes rocking the stage include Ice Prince, Mayorkun, Reekado Banks, Harrysong, Falz, Dj Neptune, CDQ, MC Galaxy, Classiq, LAX, Teni Entertainer, Dremo, Peruzzi, Idowest, Yonda, Odunsi The Engine, Ceeza Milli, Tjan and many others.
It will also feature each University’s popular acts.
TRACE will also give young creatives a chance to connect with TRACE, meet the faces behind the channel and submit videos or skits in a “Content Festival” in conjunction with the Nigerian Television Authority (NTA).
The tour will feature a concert, games such as an eating competition with Indomie and Pepsi product as giveaways, the NTA Content Festival and Take Over A Movie Theatre in each City.
Speaking on the cities tours, Sam Onyemelukwe, Managing Director for Trace in Anglophone Africa, said; “We decided to embark on this campus tour because the country’s entertainment scene is dominated and consumed by young people and they are eager for opportunities to have their creativity recognized. To respond to their aspirations, we partnered with NTA so they can drop their videos and submit content to air on TV.”
The city tour is sponsored by Indomie Nigeria, refreshed by Pepsi, supported by Infinix Mobile and Clorets.
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