The launch of WIN WITH BILLBOARD, a new book by renowned advertising professional Asiwaju Ezra Okebisi arpa, PMP, took center stage during the AMC Awards 2026 Presentation, adding intellectual depth and industry value to an already glamorous evening.
The event was held in an elegant hall filled with top players from Nigeria’s advertising and marketing ecosystem, including advertising practitioners, outdoor advertising professionals, brand Managing Directors and CEOs, Heads of Marketing, journalists, and members of the outdoor advertising association.
The occasion was further dignified by the presence of the Chairman, Mr. Tony Awobode, as well as directors from OYSAA and ARCON, who were all present at the ceremony.
While the AMC Awards celebrated excellence and visibility in advertising, the unveiling of ‘WIN WITH BILLBOARD’ stood out as a major highlight of the night.
The book was authored by Asiwaju Ezra Okebisi, the Creative Director of AMC Awards and Chief Executive Officer of CityCrier Communication Ltd, whose contribution to the outdoor advertising space continues to shape industry standards.
Speaking at the launch, Asiwaju Ezra explained that ‘WIN WITH BILLBOARD’ was written to enlighten brands and copywriters on how to craft and effectively use billboards as a strategic communication and sales tool, rather than just a visibility medium.
The book also serves as a practical guide for advertising practitioners, offering insights to enhance professional competence and deepen understanding of the outdoor advertising landscape.
He emphasized the book’s practical and reader-friendly approach, noting that it is easy to read and richly illustrated with images that help communicate ideas more clearly and effectively.
According to him, the visual elements and real-life examples make the content relatable and actionable for both brands and practitioners.
The launch of WIN WITH BILLBOARD at the AMC Awards 2026 reinforced the event’s role not only as a platform for celebration but also as a forum for knowledge sharing, professional development, and industry growth. Guests at the event described the book as timely, insightful, and a valuable resource for anyone looking to maximize the power of billboard advertising in today’s competitive market.
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