I am committing today to a very important prayer, a prayer for the authorities to rise up and find a way to help this class of “vulnerables”.
I am saying a prayer for my friends and indeed anyone who is under the addiction of “sports betting”. This new cankerworm is ruining young people much more than drugs. Sadly, it is cutting across class — the rich and poor; the employed and unemployed; educated and uneducated.
My hypothesis is that there is a significant relationship between sports betting ads and the new propensity to take up the habit. Another hypothesis would be that the more significant others are used to promote sports betting, the more it is defined as a positive behavior.
On both conjectures, grey evidence prove me right, albeit I have no data to support my hunch. I therefore call on the authorities to do to sports betting ads on TV what they did to Tobacco ads. Many young people have become helpless to sports betting, I think it’s time to raise the wedge.
Ekpere maka ndi 2-odds na ala n’iyi…
*— Mazi Ejimofor Opara*
Principal Partner at Spruce Media;
Lead Research Director at Synergy Social Projects and Analytics.
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