C.R.E.A.M Platform Affirms Sterling Bank’s Role In Building Financial Infrastructure For Creatives

According to D’Banj, the Sterling – C.R.E.A.M Pay represents a critical step in bridging creativity and finance. “This solution gives creators access, structure, dignity, and control over their earnings — and importantly, recognises their intellectual property as a real asset,” he said.

“It addresses a long-standing reality where creatives generate value and own valuable IP, yet remain excluded from financial systems that support growth and sustainability.”

C.R.E.A.M platform, he also noted, is in ongoing conversations with Sterling Bank around sustainability within the creative economy. These discussions explore how green energy and sustainable financing models could, over time, support creators through cleaner mobility options and renewable power solutions.

A major highlight of the event was the unveiling of C.R.E.A.M platform’s decarbonisation initiative for the creative industry, developed in collaboration with Sterling Bank. The initiative allows for creatives to own Electric vehicles and Solar Energy with convenient payment plans through a valid application process to the C.R.E.A.M platform, enabling cleaner mobility and environmentally responsible operating models for creatives.

The impact of the initiative was underscored with the recognition of Nigerian entertainer and one of C.R.E.A.M platform’s first winners, Olufemi Oladapo Oke-Oko, popularly known as Slimcase, as its first beneficiary. Slimcase, widely known for his music collaboration with Tiwa Savage on the street anthem “Diet,” was presented with an electric vehicle worth over $50,000, marking a tangible step toward reducing carbon emissions within the creative ecosystem, while demonstrating how sustainability can be practically integrated into creative livelihoods.