NIVEA’s landmark ₦3 Billion National Consumer Promotion has reached its twelfth draw, setting the stage for an exciting grand finale as Nigerians across the country make their final push to win instant rewards and life-changing prizes before the promotion officially closes.
Following the Week 11 and Week 12 draws held on March 19 and March 26, respectively, more winners have continued to emerge nationwide, reinforcing the credibility and widespread participation that have defined the campaign since launch. Among recent standout winners are Tahir Tijani Sa’id from Lagos and Orukpe Friday Abumere from Benin, Edo State, who each won ₦1,000,000 after purchasing their regular NIVEA products.
Reacting to his win, Tahir described the experience as unforgettable. “I honestly didn’t believe it at first. Buying my regular NIVEA lotion has brought me this huge luck. This is something I will always remember, and I’m grateful for the opportunity,” he said.
For Orukpe, the surprise reward turned an ordinary purchase into a life-changing moment. “I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me,” he shared.
With twelve successful draws now completed, the promotion has produced well over 700,000 winners nationwide. So far, 120 consumers have won ₦1 million each, 300 winners have received ₦50,000 Jumia shopping vouchers, while over 1.2 million consumers have enjoyed ₦1,000 instant airtime rewards, demonstrating the massive scale and accessibility of the campaign.
Now entering its final stretch, NIVEA is calling on consumers across Nigeria to take advantage of the last opportunity to participate. The promotion officially ends on Wednesday, April 8, 2026, making this the decisive final week for Nigerians to buy, scratch, and win.
Participation remains simple: consumers purchase any NIVEA 400ml Body Lotion variant, Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep, locate the unique code on the pack, scratch and dial 7022code#*, then follow the prompts to instantly receive ₦1,000 airtime while gaining automatic entry into the final draws.
The Grand Prize Draw, scheduled for Thursday, April 9, will reward lucky participants with the campaign’s biggest prizes yet – three brand-new SUVs, ten all-expense-paid trips to Spain to watch Real Madrid live, and major cash prizes of ₦5 million, ₦3 million, and ₦2 million.
Speaking on the milestone and the final push toward the grand finale, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, emphasized the urgency of participation.
“This is the final call for consumers to take part in what has become one of Nigeria’s most rewarding consumer promotions. Over the past weeks, we have celebrated hundreds of thousands of winners, but the biggest rewards are still ahead. We encourage Nigerians everywhere to buy, scratch, and win now because every purchase could unlock instant rewards or a chance to drive home an SUV, travel to Spain, or win life-changing cash prizes,” she said.
The “Double the Care, Double the Glow” campaign combines everyday skincare with tangible rewards, reinforcing NIVEA’s commitment to delivering value beyond products while creating memorable experiences for loyal consumers.
The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and consumer confidence throughout the campaign.
As the countdown begins, NIVEA urges Nigerians not to miss the opportunity to be part of the grand finale. With only days remaining before the promotion closes, now is the time to buy, scratch, and win for a chance at the ultimate rewards.