Glitz, Glamour As Nigerian Breweries Hosts Trade Partners At 2020 Distributors Award

It was a night of glitz and glamour as Nigeria’s foremost brewing company, Nigerian Breweries Plc held an exciting two-day event at the prestigious Eko Hotel and Suites, Victoria Island, Lagos to reward and celebrate its esteemed trade partners.

The 2020 Distributors Award commenced on Thursday with a pre-awards dinner where popular soap opera actor and Radio Host, Steve Onu aka Yaw thrilled the company’s trade partners to an entertaining evening of jokes, games and laughter.

Guests participated in a series of raffle draws, dance and singing competition to win amazing prizes including 10 Samsung Note 10 Lite phones and cheques worth N500,000 each.

The second day kicked off with a business meeting with a review of 2019 performance and plans for 2020.

Later that evening, the trade partners were treated to an elaborate award dinner that had all the trappings of a big social event including musical performances, sumptuous meals served alongside the company’s refreshing products as well as presentation of prizes to many of the trade partners that performed exceptionally in 2019.

The company gave out over 245 awards in various categories which included; National Volume Champion, Achievers Award- distributors that met delivery volume target, Millionaires Award, Premium Category-Heineken and Tiger, Funding Performance Award, Malt Category A, Malt Category B, Stout Category, Mainstream Lager Category A, Mainstream Lager category B, National Premium Category and National Key Transporter Award, among others.

Guest including the trade partners alongside their families and friends were thrilled to rib cracking jokes from popular compere and comedienne, Chioma Omeruah aka ‘Chigul’, live performance from leading music band – ‘Platinum Blazers’ and an exciting performance from top rated music artiste, Chibuzor Azubuike popularly known as Phyno.

Speaking at the award ceremony, the Managing Director, Nigerian Breweries Plc, Mr. Jordi Borrut Bel stated that the celebration is a clear demonstration of the company’s appreciation of the huge support, patronage and loyalty received from the trade partners throughout the 2019 business year.

“We are delighted to express our profound appreciation to you, our esteemed trade partners for your commitment to our diversified portfolio of brands over the past 12 months.  We are aware that this has not been an easy journey but we are happy that you have chosen to partner with us to achieve great results. Indeed, you are all great partners that we are proud of and we hope to further bolster this rewarding relationship with unparalleled support to ensure we achieve even better results in the years ahead,” he said.

Also speaking during the event, the Sales Director, Nigerian Breweries Plc, Mr. Uche Unigwe gave big kudos to all the trade partners for being an integral part of the success recorded by the company in sales and volume growth.

“We are extremely thrilled to have all our trade partners alongside their families and friends here to celebrate another successful business year. We cannot appreciate you well enough on how you have impacted our business amidst difficult economic challenges. For us, we believe this is more than enough reason to celebrate,” Unigwe said.

The major highlight of the award ceremony came when the trade partners were handsomely rewarded for their exceptional performance in the 2019business year.

Kenneth Maduakor (Ken Maduakor Group Limited) once again emerged as the National Volume Champion having recorded the highest depletion of cases, trailed by J. Ogungbola and Sons Limited and Chrisemua and Sons Limited who emerged second and third place winners respectively.

Similarly, ANCAPS Global Investment Limited from Kaduna once again reaffirmed its leadership status in the logistics side of the business as it won the National Key Transporter of the Year award receiving a Mitsubishi Truck and plaque from the company.

Speaking shortly after receiving the award, the National Volume Champion, Mr. Ken Maduakor expressed his delight for emerging the best distributor on five successive occasions, noting that he is committed togrowing the business even bigger.

“Special appreciation goes to Nigerian Breweries Plc for recognizing the impact of my contribution to the overall success of the company. This honour means a lot to me and would further help strengthen my resolve to expand more. It is my prayer that Nigerian Breweries Plc would grow from strength to strength,” Maduakor said.

A breakdown of the awards showed that 30 distributors in the achievers’ category were rewarded with cash prizes ranging from N500,000 to N3,000,000 each while 37 distributors belonging to Millionaires category were rewarded with cash prize ranging from N1 million to N4 million each while a select few received Mitsubishi Fuso Canter trucks.