Goldberg Unveils A New Revered Look

With its refined, classy look, Goldberg was relaunched on August 9, 2019, at the finale of the brand’s talent hunt show, Ariya Repete, at the Ikeja City Mall, Lagos with the theme, “The Mark of Respect.’’

Goldberg represents a cultural heritage and excellent craftsmanship. It is also a common find in any cultural gathering such as festivals where oral poetry tradition is celebrated. Its panegyric element is synonymous with the Yoruba’s oral tradition which is passed down from one generation to another to preserve history and culture. To bridge the gap between tradition and modernity, Goldberg’s new look appeals to the next generation of consumers who share the values of respect, enterprise and dignity.

“Goldberg beer is an ideal complement to consumers who place value on tradition, respect and culture. With its new look, Goldberg offers more than just high-quality taste for pure enjoyment but an enhanced visual delight which will make it the choice lager beer for every connoisseur.’’

Speaking to the new theme, Shadeko added that, “With the new theme “mark of respect”, we will be speaking to the excellent craftsmanship and impeccable quality of Goldberg, elevating its credentials to a position of reverence and admiration. While ‘Omoluabi’ encapsulates the ethos of the Yoruba people and their values of “Respect, Enterprise, Dignity” (R.E.D), of which enjoyment is a manifestation.”