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Increase Investment In Africa Or Risk Missing The UN’s SDGs Deadline – Survey

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A Standard Chartered survey conducted between July and August 2020, amongst a panel of the world’s top 300 investment firms with total assets under management (AUM) of more than USD50 trillion, found that:

  • Only 3 per cent of their AUM is invested in Africa
  • Lack of investment in emerging markets puts the chances of meeting the 2030 SDG deadline at risk
  • Of those already investing in Africa, 93 per cent say they will likely increase their investment in the future

Africa is not getting the investment needed to help the world meet the UN’s Sustainable Development Goals (SDGs) by 2030, new research from Standard Chartered has revealed.

The $50 Trillion Question investigates how some of the world’s largest asset managers – with a combined USD50 trillion in AUM – are investing at this critical time for the global economy and the environment.


Our research shows that almost two thirds (64 per cent) of the panel’s AUM is invested in the developed markets of Europe and North America, while just 3 per cent is in Africa. Asia, which includes several developed markets, takes 22 per cent, while just 2 per cent, and 5 per cent of the assets are invested in the Middle East and South America, respectively.

The risk posed by emerging markets was flagged as a major barrier to investment. More than two-thirds of investors believe emerging markets are high-risk, compared to 42 per cent who believe the same for developed markets.

More than half of the panel (53 per cent) believe returns from investment in Africa are low or extremely low, with almost three in five investors (59 per cent) saying that they are deterred from investing because they lack in-house specialist teams.

In contrast, those already investing in Africa are optimistic about the region, with 93 per cent saying they are likely to increase investment in future. 54 per cent of Africa investors said their investments had performed as well as – or better than – their developed market investments over the past three years. The figure for emerging markets overall was 88 per cent.

However, COVID-19 may have made it even harder for emerging markets to get the investment they need. Some 70 per cent of investors believe the pandemic has widened the capital gap further.

Which markets are getting the most investment?
North America26%
Europe38%
Asia22%
Middle East2%
Africa3%
South America5%
Australia/Oceania4%


The research points to a growing focus on sustainability, with 81 per cent of investment firms now taking a disciplined approach to environmental, social and governance investment. However, this is not translating into investment in the SDGs. Only 13 per cent of the assets managed by our respondents is directed towards SDG-linked investments.

Some 55 per cent claim the SDGs are not relevant to mainstream investment and 47 per cent say investment in the SDGs is too difficult to measure. However, one fifth of investors admit that they were not aware of the SDGs.

Respondents point to regulatory changes, favourable tax treatment, evidence of higher returns, better data for measuring impact, and increased demand from retail investors as the top five factors that might spur on more SDG investment.

What are the tools and incentives to encourage SDG investment?
Regulation that encourages SDG-linked products74%
Favourable tax treatment of SDG-linked investments63%
More evidence that investing in SDGs will not lead to underperformance63%
Better data to measure the impact of SDG investments53%
Retail investor demand for SDG-themed investments53%

Sunil Kaushal, Regional CEO, Africa & Middle East, Standard Chartered said there is still investment gap in Africa to realise the SDG’s and this creates an opportunity for us to make a difference where it matters the most. “A significant surge in private-sector investment – alongside public investment and commitments – will be required to bridge the gap and hit the SDG targets over the next ten years. Right now COVID-19 has made the imperative to act even stronger in the region.  

There is no single answer to The $50 Trillion Question, but it is evident that investors need to expand their focus beyond developed markets. Africa, and emerging markets generally, offers investors a unique opportunity: strong returns combined with the chance to have a significant, positive impact in the long term.”

The $50 Trillion Question study follows the publication of Opportunity2030: The Standard Chartered SDG Investment Map which first revealed the multi trillion-dollar opportunity for private-sector investors to help achieve the SDGs in emerging markets.

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