Jumia, Africa’s leading e-commerce platform, has announced the launch of its annual Brand Festival campaign, set to run from September 1 to September 14, 2025. Under the theme “Options Plenty”, the campaign will spotlight leading local and international brands while rewarding customers nationwide with exclusive deals, flash sales, and interactive shopping experiences.
Partnering with leading brands such as Nivea, Itel, Silvercrest, Xiaomi, Ecoflow, Oraimo, Hithium, AEON, Diageo, Skyrun, Poco, Unilever, Haier Thermocool, Hisense, Glamstar, L’Oreal, Maybelline, Danami, Mummy’s Choices, SunKing, Double 9, and Binatone, the festival offers a wide array of choices to suit every need and budget.
“At Jumia, our mission has always been to make everyday life easier through affordable access to quality products. That’s why we are excited to launch this year’s edition of the Jumia Brand Festival. This shopping event is about giving Nigerians more choices across the brands they love, at the best prices. We have partnered with top international and local brands across a wide range of categories to ensure that shoppers, irrespective of their location, can get the products they want. With ‘Options Plenty,’ we are creating a festival that is not just about shopping, but about excitement, rewards, and connection with our customers,” said Temidayo Ojo, CEO, Jumia Nigeria.
The Brand Festival will feature two Explosion Days on September 1 and September 12, offering shoppers the biggest deals across categories such as phones, fashion, beauty, electronics, home appliances, and more.
“itel and Jumia share a common vision of delivering value to consumers through affordable, high-quality products. itel’s mission of ‘Bringing Technology to Everyone’ aligns seamlessly with Jumia’s goal of creating a convenient and cost-effective platform. Our latest collaboration, launched in celebration of the Jumia Brand Festival, reinforces this shared commitment. As a gesture of appreciation to Nigerian consumers for their continued loyalty, itel will roll out exclusive product launches and special promotions, including limited-time discounts, subsidies, and free gifts. These offers reflect our sincerity and provide an opportunity to celebrate this milestone together with our customers,” Don Wang, West Africa Senior Marketing Director, itel.
With Nigeria’s e-commerce sector continuing to expand, the Brand Festival reflects Jumia’s commitment to driving innovation, empowering brands, and giving customers the best of digital retail.