MTN Best of the Streets Showcases Rising Stars At Industry Nite in Lagos

Leading technology company, MTN Nigeria, in partnership with C.R.E.A.M Platform, is set to spotlight Nigeria’s next generation of street music talent at a special edition of Industry Nite, holding November 26, at Hard Rock Café in Victoria Island, Lagos.

This edition will showcase the Top 9 rising stars discovered through MTN Best of the Streets talent hunt, a grassroots digital music and talent discovery initiative powered by C.R.E.A.M.

The platform is designed to identify, support, and elevate authentic street sounds and emerging artists from across the country.

The nine MTN Best of The Streets contestants are Big Jeanne, YL Tempo, Anyi Vee, BhadmanFame, Onyinye, Yungsnazzy, Ighi Avel, Zani Vibes and TY Again.

Industry Nite, renowned as a launchpad for some of Africa’s biggest music stars, hosts monthly events that connect exceptional talent with influential figures in the music industry.

For this month’s edition, MTN Best of the Streets takes center stage as the official headliner, marking a major milestone for these artists as they transition from community stages to one of Nigeria’s most respected music platforms.

The event, open to all, will feature electrifying performances from the Top 9 artists, industry networking sessions, live music showcases, and appearances by notable entertainment personalities.

Speaking at the event, A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria, said: “At MTN, we believe in the power of technology and creativity to transform lives. Best of the Streets is not just another a music initiative, it’s a platform for empowerment, giving talented young Nigerians the visibility and opportunities they deserve. By partnering with Industry Nite, we are amplifying voices from the grassroots and reinforcing our commitment to youth development and the growth of Nigeria’s music ecosystem.”

Also at the event, Folajimi Akinsola, Head of A&R at C.R.E.A.M Platform, added: “Best of the Streets is more than a talent search. It’s a movement that gives real opportunities to real artists. This showcase at Industry Nite is a major step in taking street music from the corners of our communities to one of the biggest stages in the country. The Top 9 represent the raw energy, creativity, and future of Nigerian music, and we’re proud to champion their journey.”

This partnership reiterates MTN and C’s commitment to empowering Nigerian youth, fostering creativity, and driving digital innovation in the music and entertainment industry.

Fans can help their favorites secure a spot in the finals by voting via USSD (*dial 463# on MTN) or online at https://www.portal.creamplatform.com/bots.