StarTimes Thrives On Innovation, Technology, Says CEO

StarTimes says it has continued to grow stronger and expand its footprint across the African markets, attributing this to its commitment to innovation, superior technology and rich entertainment programme for viewers.

The company’s Chief Operating Officer, Tunde Aina, who disclosed this in a recent chat, said that the company strived to be a media giant with global influence.

“We have continued to grow stronger and cover more grounds across Africa starting with two countries and now in over 30 countries and very active in over 15. Our success story is fuelled by strong belief and investment in innovative technology, life-enriching innovations and quality television entertainment content for our viewing families and households.

“As a viewer’s driven business, we have consistently churned out different exciting products and offerings to afford our viewers more flexibility and enriched viewing options,” he said.

According to him, beyond providing affordable TV experience, “StarTimes provides many ground-breaking and innovative products like the 2-in-1 combo decoder, digital TV (with inbuilt decoder) and projector TV, which have largely enhanced pleasurable viewing and boost the industry.”

Aina said, “In just seven years, more people can now afford to enjoy digital television that would otherwise have been impossible. We have given opportunities to many local channels to start broadcasting localised content at minimal cost; we have created more than 2000 direct jobs and more than 20,000 indirect jobs.

“We have enabled new opportunities for our actors, actresses and musicians to showcase their talents on many more television platforms and earn more revenue. We have stimulated competition in the pay-TV industry, thereby making the viewers now spoilt for choice.

He added, “Before StarTimes came to Nigeria, clean crisp clear signals could only be enjoyed by the elite as the masses had to make do with grainy pictures provided by the few existing analogue television stations.

“We have changed this narrative and we intend to continue to provide our services to many more people at an affordable cost. As a platform, we offer local producers and stations opportunities to showcase their offerings to viewers without interference as long as the rules set by the regulators are being adhered to.”