UGOCHUKWU UGWUANYI Full disclosure: I had the song “Strong Ting” by Banky W on auto-repeat in my music playlist…
UGOCHUKWU UGWUANYI Although ensconced in the mass communication department of most institutions of higher learning, the principles and praxis of…
UGOCHUKWU UGWUANYI The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You…
UGOCHUKWU UGWUANYI With Bishop David Oyedepo speaking in the same light as the comment that landed Apostle Arome Osayi in…
UGOCHUKWU UGWUANYI An unnamed Nigerian pastor went viral in late August 2026 after lamenting that his church members refuse to…
UGOCHUKWU UGWUANYI When founders build something remarkable that doesn’t get the anticipated traction, they often blame the market, the economy,…
UGOCHUKWU UGWUANYI "God is Spirit, and those who worship Him must worship in spirit and truth (not theatrics).” Secular…
UGOCHUKWU UGWUANYI Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that…
UGOCHUKWU UGWUANYI It’s high time proselytising Christians in Nigeria answered whether what they preach in street corners, markets, parks, and inside commercial…
UGOCHUKWU UGWUANYI A social media personality has 2 million passive followers, while the other has 50K followers who actively listen to her views,…