UGOCHUKWU UGWUANYI The public relations practitioner worth their onion (pardon the cliché) must be proficient in what psychologists call coattail…
UGOCHUKWU UGWUANYI As potent as branding is, it loses its mojo when the cankerworm known as blanding infests it. If…
UGOCHUKWU UGWUANYI From an innocuous tweet by Pastor Victoria Orenze to clips that took over timelines afterwards, Heaven must have…
UGOCHUKWU UGWUANYI Can you fault those who dismiss Pastor Bolaji Idowu’s contextualisation of the “Men dey!” disappointment as mere damage…
UGOCHUKWU UGWUANYI Given that human moments are integral to any successful marketing story, the marketer or storyteller should sell the…
UGOCHUKWU UGWUANYI Full disclosure: I had the song “Strong Ting” by Banky W on auto-repeat in my music playlist…
UGOCHUKWU UGWUANYI Although ensconced in the mass communication department of most institutions of higher learning, the principles and praxis of…
UGOCHUKWU UGWUANYI The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You…
UGOCHUKWU UGWUANYI With Bishop David Oyedepo speaking in the same light as the comment that landed Apostle Arome Osayi in…
UGOCHUKWU UGWUANYI An unnamed Nigerian pastor went viral in late August 2026 after lamenting that his church members refuse to…