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UGOCHUKWU UGWUANYI

The Big Reveal From Oriire Kidnap Victims’ Captivity

UGOCHUKWU UGWUANYI  You may have observed that the impulsive reaction of people in extremely vulnerable situations is a frenetic call…

1 month ago

Empathy Storytelling: Where Brands Relive Audience Realities For Relatability

UGOCHUKWU UGWUANYI  Just like calling someone’s name often makes them look your way, there’s hardly a better way for brands…

1 month ago

That Unbelievers May Not Believe Mahatma Gandhi’s Belief About Believers

UGOCHUKWU UGWUANYI  The body of Christ (read: the Church) isn’t immune to toxicity, no pun intended. The contemptuous taunt, “Yet…

1 month ago

PR’s Profitable Event Protocol Nobody Is Talking About

UGOCHUKWU UGWUANYI    The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly…

2 months ago

For Christ’s Sake, Religion’s Opioid Reins Shouldn’t Restrain Rebuttals

UGOCHUKWU UGWUANYI Deafening silence! That’s what religious organisations get away with amid public scrutiny - something corporates can’t afford to do.…

2 months ago

As Corporate Comms Becomes Commercially-Inclined, PR Must Come On Board

UGOCHUKWU UGWUANYI    The job of the public relations department is made difficult when it’s left to defend what it…

2 months ago

Olodo Uprising: Before Brands Bite The Enticing Bait

UGOCHUKWU UGWUANYI  The sensuous has always sought to subsume the substance in the Nigerian entertainment scene. Netizens who have been…

2 months ago

Hyper-Grace: What Pastors Overlook In Their OSAS Obsession

UGOCHUKWU UGWUANYI  From the gates, let’s make it clear that the category of Christians with whom the facticity of OSAS…

2 months ago

Cautionary Tale Of Afolabi-Brown’s Heartbreak In Harvesters Church

UGOCHUKWU UGWUANYI  A lot of people have been pigeonholed into assuming that worshippers who ditch their churches for another are…

2 months ago

Effective PR Mirrors, Doesn’t Make Up!

UGOCHUKWU UGWUANYI  While makeup is usually worn by women to enhance beauty, it is a public relations anathema for an…

2 months ago
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