UGOCHUKWU UGWUANYI When founders build something remarkable that doesn’t get the anticipated traction, they often blame the market, the economy,…
UGOCHUKWU UGWUANYI "God is Spirit, and those who worship Him must worship in spirit and truth (not theatrics).” Secular…
UGOCHUKWU UGWUANYI Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that…
UGOCHUKWU UGWUANYI It’s high time proselytising Christians in Nigeria answered whether what they preach in street corners, markets, parks, and inside commercial…
UGOCHUKWU UGWUANYI A social media personality has 2 million passive followers, while the other has 50K followers who actively listen to her views,…
UGOCHUKWU UGWUANYI Bishop David Oyedepo has proven impervious to antagonism. Despite the denigration and denunciation of prosperity preaching, particularly…
UGOCHUKWU UGWUANYI Ever wondered why several substitute brands displayed on the same grocery store shelf have different price tags? It’s…
UGOCHUKWU UGWUANYI This synchronicity between Pastor Chris Oyakhilome of the LoveWorld Nation and erstwhile Nollywood sensation Evangelist Tonto Dikeh isn’t…
UGOCHUKWU UGWUANYI Although almost indigenous to development studies, sustainability initiatives, donor projects, and programme reports, Monitoring and Evaluation (ME or…
UGOCHUKWU UGWUANYI The above caption communicates two implicit claims that can be taken to the bank. First is that Nigeria…