Maltina Continues To Share Happiness With Its New Campaign
Premium malt drink, Maltina, has launched its new campaign titled “Happiness In The Little Things” as it seeks to draw attention to the things we should be grateful for as humans.
At a time where many people are questioning their life choices as the economy becomes harder and many people are looking for greater fulfillment, Maltina is looking to refocus our attention to the things that really matter, our everyday little mercies.
Whether it is you finally escaping that long-haul traffic jam from hell and getting home to take off your shoes or perhaps you found one last piece of brown suya in the old newspaper wrapping after you thought it was finished, we all have priceless moments when we have found happiness in the little things in our lives.
If you have ever forgotten your change with the bus conductor and were faced with the chance of walking a long distance home, finding a hundred naira note in the hidden part of your pocket would mean so much happiness.
In a situation of power cuts, finding a place to charge your phone before it goes off as you await the call for a job interview could mean so much happiness. These moments and more are what the Maltina “Happiness in the Little Things” campaign is seeking to celebrate. For at the end of it all, we find joy and happiness wherever it matters.
Ngozi Nkwoji, Portfolio Manager for Non-Alcoholic Brands at Nigeria Breweries, said that the brand is looking to help Nigerians regain their sense of humour and appreciation through this new campaign.
“Often times through the grind of the everyday life we tend to forget about the things that matter most to us. This new campaign will help our consumers refocus on the little things that bring happiness to their lives. Maltina has always prided itself as a sharer of happiness and we will continue to make our consumers enjoy the premium malt drink that has supported Nigerians for more than 40 years and enabled them share happiness across various touchpoints.”
The campaign will roll out across different channels and platforms all over the country and will run for a year as Nigerians are reminded of the little moments of happiness in everyday life.
