Seven-Up Bottling Company & Eat ‘N’ Go Africa Announce Customer-centric Partnership

From Left: Assad Khamis, General Manager Sales, Seven Up Bottling Company (SBC); Mariam Busari, Marketing Manager, Domino’s Pizza; Ziad Maalouf, MD/ CEO Seven Up Bottling Company; Patrick McMicheal, Group CEO Eat’N’Go Africa; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Adeeko Olusola, Group Marketing Director, Eat’N’Go Africa, at the unveiling of ‘Confam Collabo’ between Seven Up Bottling Company and Eat’N’Go Africa in Lagos on Thursday.

Nigeria’s leading soft drinks manufacturer, Seven Up Bottling Company (SBC), and Eat ‘N’ Go Africa Limited, the master franchisee for Domino’s Pizza, Cold Stone Creamery and Pinkberry Yoghurt, market leader in the quick service restaurant sector in Nigeria have announced a partnership to provide refreshing food and beverage experiences for customers across the country.

The partnership tagged ‘Confam Collabo’, will make SBC’s chain of products such as Pepsi, 7Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, Supa Komando Energy Drink, H2Oh and Aquafina premium drinking water available to customers across over 175 Eat‘N’Go outlets across Nigeria, starting from Thursday, April 6, 2023.

Commenting on the partnership, GM. Marketing SBC, Segun Ogunleye, said “We are excited to have this Collabo as two renowned consumer-centric brands are coming together to give Eat’N’Go Customers better value and more refreshment flavor choices. This partnership is indeed the Confam Collabo we have all been waiting for.”

“With this partnership, customers will continue to enjoy the Confam enjoyment from the combination of Domino’s Pizza and Pepsi as well as other refreshing food, drinks and treat combos with Cold Stone Creamery and Pinkberry,” Ogunleye Said.

Speaking at the launch, Group Chief Executive Officer of Eat‘N’Go Africa, Mr. Patrick McMichael said, “as an organization, Eat’N’Go is driven by the passion to give customers the best flavour choices and best products, hence, we continuously explore innovative ways to keep improving on our menu offerings. This Confam Collabo is a testament to our appetite to continued focus on our customers.”

“Eat‘N’Go is proud to associate with SBC in this partnership that aligns with our customer-centric approach to our business operation; it underscores our goal to giving our customers more variety of flavours and equally match the delicious foods on our menu,” said McMichael.