Henkel Nigeria, Silverbird Group Announce Strategic Partnership To Celebrate Individuality And Empowerment

L-R: Dolapo Shoneye, Brand Manager Henkel Nigeria; Guy Murray Bruce President, Silverbird Group; Paula Ezendu, Brand Influencer GOT2B; Rajat Kapur Managing Director/Chairman Henkel Nigeria

Henkel Nigeria, a leading German multinational renowned for its iconic brands such as WAW, Nittol, and Got2B, has announced a groundbreaking strategic partnership with Silverbird Group.

This collaboration is not just a business alliance; it is a celebration of individuality, creativity, and empowerment that aligns perfectly with the brand identity of Got2B, Henkel’s Beauty Consumer Brand.

At the heart of this partnership is Henkel’s commitment to empowering self-expression through its latest product range, Got2B.

More than just a hair styling brand, Got2B champions individuality and confidence, inviting consumers to embrace their unique identities with its empowering tagline, “For whoever you want to be.”

Rajat Kapur, Managing Director of Henkel Nigeria, expressed his excitement about the partnership, stating “We are thrilled to announce this partnership with Silverbird Group. This is a strategic collaboration that embodies our shared vision of empowering Nigerians to express their individuality and creativity. We are particularly grateful to Guy Murray-Bruce, President of Silverbird Group. His insights as a member of Henkel Nigeria’s Advisory Council has continued to enrich our organization.”

Henkel Nigeria also used the occasion to announce Paula Ezendu as an inspiring co-creator and influencer for the Got2B brand.

Henkel Nigeria’s MD said that the choice of Paula “signifies the commitment to celebrating diverse styles and empowering Nigerian women. We are excited to have her represent our vision and inspire others to join the Got2B movement.”

Silverbird Group, established in 1980, shares a philosophy centered around providing contemporary family entertainment and relaxation to Nigerians.

As a leading media and entertainment company in Africa, Silverbird focuses on delivering high-quality services across various sectors including radio, television, real estate, and cinemas.

This partnership with Henkel Nigeria will further enhance Silverbird’s commitment to enriching the lives of Nigerians through innovative and engaging content.

Guy Bruce, President, Silverbird Group, on his part stated: “We are excited to partner with Henkel Nigeria, a brand that resonates with millions of Nigerians. This strategic alliance allows us to combine our strengths to create impactful experiences that celebrate the beauty of self-expression and individuality.”

Kapur invites all Nigerian women who appreciate style and elegance to join the Got2B movement saying: ”Embrace your individuality, share your unique styles with the world, and together, let’s celebrate the beauty of being authentically you.

This partnership marks a significant milestone for both Henkel Nigeria and Silverbird Group as they work together to inspire and empower individuals across Nigeria.