From Humble Beginnings To An African Culinary Powerhouse: The Inspiring Journey Of Toyin Oyekanmi & Jollof Café

Meet Mr. Oluwatoyin Wealth Oyekanmi, a doctoral degree candidate at the University of Johannesburg and the founder of two successful companies based in South Africa.

In just a few short years, Toyin Oyekanmi has transformed Jollof Café from a modest kitchen in Johannesburg into a burgeoning culinary empire that reflects both business acumen and a deep sense of humanity.

What began as a single location at Jozi Cloud Kitchen, has flourished into a brand synonymous with the richness of African cuisine, community empowerment, and entrepreneurial success.

*The Birth of a Vision:* On April 1st, 2021, with a vision and a passion for sharing the authentic flavors of African food, Jollof Café opened its doors at Kitchen 10 in Jozi Cloud Kitchen.

It wasn’t just about serving great meals but about creating a space where African culture and cuisine could thrive in the heart of South Africa.

Oyekanmi saw an opportunity to bring people together through food, and that’s exactly what he did.
From day one, Oyekanmi’s approach to business has been clear: build with passion, grow with intention, and give back with purpose. This mindset set Jollof Café apart in a highly competitive market.

*Branching Out and Scaling New Heights:*
The company’s impressive growth is a testament to Oyekanmi’s strategic thinking and entrepreneurial grit.

Today, Jollof Café boasts four branches across Johannesburg’s key areas: Sandton, Bryanston, Morningside, and Kyalami.

As if that weren’t enough, the first quarter of 2025 will see the opening of two new outlets in Cape Town—an exciting expansion that speaks volumes about the brand’s appeal and sustainability.

With over 40 employees on his team, Oyekanmi is not just building a business; he’s building careers, providing opportunities for growth, and fostering a culture of excellence.

His commitment to supporting local communities, particularly children living with cancer, adds an important dimension to his business, merging entrepreneurship with a heartfelt commitment to humanity.

*Business Meets Humanity:* At the core of Jollof Café’s success is Oyekanmi’s unwavering belief in giving back.

He is determined to not only grow a thriving business but also to uplift the communities in which his restaurants operate.

Supporting children with cancer is one of the causes closest to his heart, and Jollof Café regularly engages in charitable activities aimed at making a meaningful difference.

This blend of purpose and profit is what truly sets Oyekanmi apart as an entrepreneur. He understands that while financial growth is essential, true success lies in the positive impact you make along the way.

The Future of Jollof Café With rapid expansion on the horizon and the continued support of loyal customers, Jollof Café is poised to become a household name in South Africa and beyond.

Oyekanmi’s vision for the future is clear—continue to deliver exceptional African cuisine, invest in the people who make the magic happen, and find new ways to give back to those in need.

For aspiring entrepreneurs, Toyin Oyekanmi’s journey offers valuable lessons. Start with a passion, build with purpose, and never lose sight of the impact your business can have on the world around you.

In the world of entrepreneurship, Toyin Oyekanmi is a shining example of what it means to balance business success with a commitment to making a difference.

His leadership of Jollof Café has shown that when you combine strategic growth with a heart for the community, you can create a legacy that lasts far beyond the business itself.