Big Wins Begin As NIVEA Rewards 40 Millionaires And 200 Voucher Winners In ₦3bn Promo

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is ongoing, with four successful draws completed so far and Nigerian consumers already smiling home with life-changing rewards.

To date, the promotion has produced almost 300,000 winners nationwide, including 40 lucky consumers who have each won and redeemed ₦1 million cash prizes, alongside 200 additional winners who have received ₦50,000 Jumia shopping vouchers to shop Nivea products online and about 280,000 winners of N1000 instant airtime has been won in the draw as the fear of missing out mounts even into the coming weeks.

One of the lucky millionaires, Ezeobi Valentine Chigozie, who emerged a winner during Week 3 of the raffle draw, described the moment he received the call from NIVEA as unforgettable.

“When I got the call from NIVEA, I wasn’t home. I was so excited and surprised. I plan to use this money to continue my schooling,” she said.

Other confirmed million-naira winners from the promotion include Bello Omobolanle Helen, Oluseyi Adebayo, and Ike Angela Amaka, among many others, underscoring the nationwide reach and credibility of the campaign.

Despite the growing list of winners, the promotion is still very much ongoing, and NIVEA has emphasized that many more prizes remain up for grabs, creating fresh opportunities for Nigerians to participate and win as the campaign progresses.

Entering the promotion remains simple and accessible. Consumers only need to:

1. Purchase any of the NIVEA 400ml body lotion of the following variants: Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, and Deep

2. Locate the unique code on the pack

3. Scratch then dial *7022*, and your unique code # and follow the entry instructions

4. Receive ₦1,000 instant airtime and automatic entry into weekly draws

The ongoing “Double the Care, Double the Glow” campaign rewards consumers instantly and weekly, while building toward even bigger grand prizes at the end of the twelve-week promotion.

At the grand finale, consumers stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the iconic Santiago Bernabéu Stadium, leveraging NIVEA’s long-standing global partnership with the football club.

Speaking on the promotion, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, said the campaign reflects the brand’s deeper commitment to meaningful consumer appreciation.

“At NIVEA, care goes beyond skincare. This promotion is our way of saying thank you to Nigerians who trust us every day. Seeing real people win real rewards across the country reinforces our promise to always give back in tangible ways,” she said.

She added that transparency, fairness, and inclusiveness remain central to the campaign, noting that every eligible purchase offers instant rewards and multiple chances to win.

The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and Federal Competition and Consumer Protection Commission (FCCPC), assuring participants of a credible, transparent, and well-governed process throughout the campaign.

As weekly draws continue nationwide, NIVEA has encouraged Nigerians not to wait on the sidelines, reiterating that the promotion is live, the rewards are real, and anyone could be the next winner.

With this initiative, NIVEA once again reinforces its leadership in skincare and its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.