NIVEA’s landmark ₦3 Billion National Consumer Promotion has reached its twelfth draw, setting the stage for an exciting grand finale as Nigerians across the country make their final push... Continue

Award-winning premium lager beer, Goldberg, is bringing its signature gold standard celebration to Benin with its highly anticipated Golden Fiesta event. Set to hold on Friday, April 3 at... Continue

Girish Sharma, Managing Director and Chief Executive Officer of Guinness Nigeria Plc, has been honoured with the Industry Icon Award at the ADVAN African Awards for Marketing Excellence 2026,... Continue

The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially commenced, marking a landmark cultural moment as Diageo activates its first-ever full portfolio sponsorship of Africa’s... Continue

CYRIACUS IZUEKWE  A new cultural-first digital platform, Lykluk, has unveiled a comprehensive marketing Product Requirements Document (PRD) detailing its vision to redefine African storytelling, empower creators, and build a... Continue

BY ISRAEL JAIYE OPAYEMI A few distinct -if not distinguished- words and phrases stand out in the deluge of informed commentaries on President Bola Tinubu’s recently concluded state visit... Continue