Experiential marketing has transitioned from a supplementary “activation” tactic to the cornerstone of marketing and brand strategy, shifting towards building a brand ecosystem rather than a one-off event. Consequently,... Continue

Two weeks after its release, Eleko (Oba Esugbayi) continues to enjoy strong momentum at the box office, with audience excitement growing steadily since its opening day. Across cinemas in... Continue

Award-winning premium lager beer, Goldberg, is bringing its signature gold standard celebration to Benin with its highly anticipated Golden Fiesta event. Set to hold on Friday, April 3 at... Continue

Young Nigerians have always found ways to secure support for the things they want. The methods change with time and technology, but the core idea remains the same: find... Continue

The Executive Head of Content and Channels, West Africa, MultiChoice, Atinuke Babatunde, has disclosed that the decision to make Wura Season 4 available across Africa Magic Showcase and Africa... Continue

The Africa Magic Viewers’ Choice Awards (AMVCA), Africa’s most prestigious film and television event, is set to return for its 12th edition, continuing its legacy of not just celebrating... Continue