FA Licensed Agent Wants African Athletes To Take Advantage Of Sports Branding Now

Posted on May 8, 2020
Dr Drew Uyi

FA licensed agent, Dr Drew Uyi, has stressed the need for African athletes and sports practitioners to embrace sports branding, saying it’s a gateway to competing at the top level and planning for life  after retirement.

Uyi advised African athletes to engage brand experts with a knowledge of their backgrounds, countries, cultures, inclinations and conditions, adding that it would help them gain the relevant mileage, as well as increase their finances.

“Local knowledge of the environment is key, that is why it is ridiculous for African athletes to engage European brands consultants, who do not understand the idiosyncracies of our continent,” the UK-based sports branding strategist said.

“What is permitted in England may not be allowed in Nigeria. So, how do you expect an European to know the  beliefs of, say the Yoruba people, when trying to do a sports branding project for a Nigerian player?”It is most imperative for our athletes to know that the best time to start branding themselves is now that they are actively for their clubs and countries. Now, they are in the public domain, wowing the world with their fantastic performances, so it is only apt that they start the connection between playing and branding, so that as their game is rising, their brand visibility and exposure is also on the ascendancy,” he said.

Uyi mentioned the likes of Portuguese  superstar Cristiano Ronaldo, Brazilian Neymar and Manchester United striker Odion Ighalo as some footballers with a huge sports branding team, who control their branding activities to create a profitable synergy for the players during their active days and after retirement

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

PalmPay, a leading neobank driving financial inclusion in Nigeria, has been awarded Digital Governance... Continue
BY KEHINDE BAMIGBETAN  Out of several hundred licences that were revoked for offences ranging... Continue
Lagos International Festival of Animation, LIFANIMA, at its just concluded 9th edition, has announced... Continue
Ikorodu City Football Academy have been crowned champions of the 1xCup 2025 after edging... Continue
NJOKU MACDONALD OBINNA In a remarkable act of philanthropy and community development, Anambra-born industrialist... Continue
MICHAEL AKINOLA  A serving Police Officer, Inspector Ifeanyi Onyekwere, who is attached to Strike... Continue
SODIQ LAWAL In the sacred city of Ile-Ife, cradle of the Yoruba race and... Continue
The Executive Chairman of Ikeja Local Government Area, Lagos State, Comrade Akeem Olalekan Dauda,... Continue
KINGSLEY EBERE  The Apex Igbo Sociocultural Organization, Ohanaeze Ndigbo Worldwide, has rejected the purported... Continue
CYRIACUS IZUEKWE  In the vibrant, ever-changing city of Lagos, Nigeria, discussions about reproductive health... Continue

UBA


Access Bank

Twitter

Sponsored