Facebook Introduces ‘Blueprint Certification’ For Advertisers, Marketers

FUNSHO AROGUNDADE

Facebook on Thursday announced the launch of Blueprint Certification, a global credentialing programme for digital advertising professionals, created to get the most out of the social media giant’s powerful marketing platform.

Katherine Shappley, SMB Regional Director, North America at Facebook, said the certification will help digital professionals differentiate themselves in a competitive job market, providing the advertising industry with a better understanding of Facebook ads to help maximize ROI and give businesses a way to select and retain people with expertise in the Facebook family of products and services.

“Facebook is committed to helping all marketers succeed using Facebook and Instagram marketing solutions with our Blueprint e-learning platform, and through new education opportunities like Blueprint Certification,” said Shappley.

She added, “We continue to look for innovative ways to help small businesses grow by connecting them with new people – around the corner or around the world.”

Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency; it is also the only one officially recognized.

As the most advanced-level programme, Blueprint Certification demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger.

With over one million course enrolments, Blueprint has helped marketing professionals and people from businesses of all sizes succeed through Blueprint e-learning modules and from the hands-on training at Blueprint live.

In 2015, Facebook launched the Blueprint e-learning platform to help marketers around the world succeed by providing the tools and training needed to learn how Facebook and Instagram can help grow their business.

With 3 million active advertisers on Facebook and over 60 million Pages, Facebook wants to ensure that all advertisers have the opportunity to better drive value for their business through Facebook’s advertising products.