Hakama Sidi-Ali: Celebrating Women In Public Relations

BY RAHMA OLADOSU

As we celebrate International Women’s Day, I find it compelling to pay tribute to one of the most recognizable female spokespersons in Nigeria’s financial sector, Hajia Hakama Sani-Sidi Ali. Her remarkable journey and accomplishments serve as a testament to the transformative power of female leadership in a traditionally male-dominated industry.

The appointment of Hakama Sidi Ali as the Acting Director of Corporate Communications at the Central Bank of Nigeria (CBN) by Governor Yemi Cardoso was a groundbreaking decision.

It not only highlighted Governor Cardoso’s commitment to gender inclusivity but also demonstrated his dedication to meritocracy and religious tolerance in a nation where ethnoreligious sentiments often dominate public discourse.

Governor Cardoso’s leadership has been marked by a deliberate effort to appoint highly qualified women to strategic roles within the CBN. For instance, Nkiru Balonwu, a multifaceted professional with expertise in law, technology, finance, and advocacy, was brought on board to support the bank’s transformative vision.

As the founder of the Africa Soft Power Group, Balonwu has been instrumental in shaping inclusive policies and leveraging Africa’s creative and knowledge industries.

Similarly, Dr. Daphne Dafinone, a chartered accountant and COO of Crowe Dafinone, has brought her extensive experience in finance, auditing, and governance to the CBN. Her contributions have been pivotal in ensuring transparency and accountability in Nigeria’s financial sector.

Amidst these accomplished women, Hakama Sidi Ali stands out as a Trailblazers in public relations practice. An award-winning strategic communicator with degrees in Mass Communication, she is the first woman to hold the pivotal position of spokesperson in the CBN’s 66-year history. Her academic credentials, coupled with her membership in prestigious professional bodies such as the Nigerian Institute of Public Relations (NIPR), the African Public Relations Association (APRA), and the International Public Relations Association (IPRA), underscore her commitment to excellence in her field.

Before her current role, Mrs. Sidi Ali served as the Deputy Director in the CBN’s Corporate Communications Department, where she gained invaluable experience and a deep understanding of the bank’s communication strategies.

Her appointment came at a critical juncture, as the bank sought to restore public trust following the controversial currency redesign and the ensuing cash scarcity that caused widespread hardship across Nigeria.

Demonstrating exceptional crisis management skills, Hakama proactively addressed misinformation regarding the legal tender status of old naira notes. Her timely and articulate press releases played a crucial role in averting potential panic and economic instability.

For instance, when rumors circulated that old naira notes would cease to be legal tender by December 31, 2023, she swiftly issued clear and concise statements to dispel the misinformation, thereby maintaining public confidence and ensuring economic stability.

One of Sidi Ali’s most notable strengths is her ability to manage crises with empathy and clarity. During periods of economic uncertainty, such as fluctuations in foreign exchange rates or concerns about inflation, she has consistently provided reassurance and transparency. Her empathetic approach has humanized the CBN, reinforcing its role as a guardian of public interest.

Her ability to connect with the media and manage potential negative reports has earned her the respect of business reporters and finance editors. Many attest to her sincerity, loyalty, and honesty in protecting the institution she represents. Her consistent messaging and strategic use of public relations techniques—ranging from clear communication and proactive media engagement to crisis management—have set a high standard for communication in Nigeria’s financial sector.

Hakama Sidi Ali’s journey is a powerful reminder that competence and dedication are the true determinants of leadership suitability.

In a society where women have historically been underrepresented in leadership positions, her ascent is a beacon of progress and a testament to the possibilities that arise when meritocracy prevails.

Her achievements underscore the importance of creating an environment where women can thrive and contribute meaningfully to national development. Her leadership is likely to inspire other women within the CBN and beyond to aspire to leadership roles, knowing that their aspirations are attainable.

As we celebrate International Women’s Day, Mrs. Hakama Sidi Ali’s story stands as a beacon of progress, illustrating the profound impact of female leadership in shaping Nigeria’s financial narrative. Her journey is not just a personal triumph but a collective victory for all advocating for gender parity and excellence in leadership.

Governor Cardoso’s progressive vision in appointing women to strategic positions is commendable and serves as a model for other organizations. His recognition of merit over tradition reflects a commitment to inclusivity and excellence, setting benchmarks for institutional reforms.

In celebrating International Women’s Day, let us honor the contributions of women like Hakama Sidi Ali, whose dedication, competence, and leadership continue to pave the way for a more inclusive and equitable future. Her journey is a testament to the transformative power of female leadership and a reminder that when women are given opportunities to excel, the entire nation benefits.

Rahma Oladosu, a business journalist, writes from Wuye District Abuja