Malta Guinness Powers Trace In The City 2025, Bringing Goodness To Campuses Across Nigeria

From Ibadan to Abuja, Calabar to Uyo, and Lagos, Trace In The City will light up campuses with unforgettable experiences designed to nourish the moment and empower students to live with vitality and purpose. The tour kicked off at the University of Ibadan on October 14 and will be followed by stops at the University of Abuja on October 21, the University of Calabar on October 24, and the University of Uyo on October 28. The tour wraps up with the grand finale at Yaba College of Technology, Lagos, on October 31.

As part of its commitment to energizing Nigerian youth, Malta Guinness will bring its signature burst of positivity to each campus through the Malta Guinness booths where students can relax, play fun games like ludo, ayo, and enjoy ice-cold cans of Malta Guinness. Students in the schools are in for a surprise as Malta Guinness is set to reward the best dancer on each campus with the Malta Guinness Steppers Challenge!

The brand is on a mission to find the school with the most goodness spirit with the Malta Guinness Goodness Challenge as students get a chance to rack points for their school with every interaction at Malta Guinness’ World of Goodness area. Each stop will be brought to life with high-energy music, comedy, and campus talent showcases in collaboration with Trace, celebrating creativity and the unbreakable spirit of Nigerian youth.

Speaking on the partnership, Jerry Nwankwo, Brand Manager, Malta Guinness, said, “Malta Guinness has always been about driving the can-do spirit of Nigerians, especially young people. Through Trace In City, we’re connecting with students where they are, in an exciting, high-energy environment that inspires them to live well, learn, and have fun.”

He reiterated Malta Guinness’ commitment to always stand as a beacon of goodness and vitality, encouraging everyone to stay refreshed and energized in body, mind, and spirit.

Trace In The City is a campus tour and music programme by TRACE Naija that partners with unique brands like Malta Guinness to bring music, entertainment, and opportunities to university students in Nigeria. The programme features live performances by artists, games, and sometimes talent hunts, with the goal of connecting with young people and supporting emerging music creatives.