Momentum Builds as NIVEA’s ₦3bn Consumer Promo Delivers Week 6 Winners

NIVEA’s historic ₦3 Billion National Consumer Promotion has officially entered its sixth week, maintaining strong nationwide momentum as fresh winners continue to emerge across Nigeria.

At the Week 6 raffle draw held on Thursday, February 12, new millionaires were added to the growing list of beneficiaries. Among the 10 lucky consumers for the week are Popoola Roseline from Ibadan and Alhaji Ibrahim from Kaduna, each winning ₦1,000,000. Their victories further demonstrate the scale and life-changing impact of the ongoing campaign.

Reacting to her win, Roseline described the experience as surreal.
“I was shocked to my bones. I honestly didn’t see a thing like this coming, because I’ve been seriously worried about how to raise the capital to start my new business,” she said.

For Ibrahim, the prize came at the perfect time.
“I’m very happy because this money will help my goat and ram business. You know Ramadan is around the corner?” he shared.

With six successful draws now completed, the ₦3 billion promotion has produced well over 350,000 winners nationwide. So far, 60 consumers have won and redeemed ₦1 million each, 300 winners have received ₦50,000 Jumia shopping vouchers, and approximately 400,000 participants have enjoyed ₦1,000 instant airtime rewards.

Despite the impressive milestones, NIVEA has reiterated that the promotion is still ongoing, with several weeks and major prizes still ahead.

Participation remains simple:

1. Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep

2. Locate the unique code on the pack

3. Scratch and dial 7022code# and follow the prompts

4. Receive ₦1,000 instant airtime and automatic entry into weekly draws

The “Double the Care, Double the Glow” campaign continues to reward consumers instantly and weekly, building anticipation toward the grand finale of the twelve-week promotion. At the end of the campaign, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, leveraging NIVEA’s global partnership with the iconic football club.

Speaking on the Week 6 milestone and the steady wave of winners, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, reaffirmed the brand’s commitment:

“Reaching Week 6 with this level of momentum is incredibly rewarding for us. What matters most is that Nigerians are winning every single week, and they are seeing the process unfold transparently in real time. This promotion was designed to genuinely appreciate our consumers at scale, and we are only halfway through. There are still many lives to touch, many rewards to give, and many reasons for Nigerians to participate.”

She further emphasized that every eligible purchase guarantees instant value and multiple chances to win before the promotion concludes.

The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible and transparent process.

As the campaign moves beyond Week 6, NIVEA encourages Nigerians nationwide to participate, reminding consumers that the promotion is live, the rewards are real, and the wins continue every week.

With this initiative, NIVEA reinforces its leadership in skincare while delivering on its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.