Momentum Surges Nationwide As NIVEA Delivers Seventh Wave Of Winners
NIVEA’s historic ₦3 Billion National Consumer Promotion has officially entered its seventh week, sustaining strong nationwide momentum as more Nigerians continue to win big across the country.
At the Week 7 draw held on Thursday, February 19, another set of consumers joined the growing list of millionaires. Among the 10 lucky winners this week are Ismaila Ayinde Omoshalewa from Ibadan and Okereke Happiness Chidinma from Delta, each receiving ₦1,000,000. Their emergence further underscores the scale, credibility, and life-changing impact of the ongoing campaign.
Reacting to his win, Ismaila described the experience as overwhelming and unexpected.
“This money has really come to solve major problems for my family. I’m spending part of it to complete my children’s school fees, pay our rent, and I’m putting the rest in my wife’s business,” he said.
For Chidimma, the prize came at just the right moment.
“I was amazed to have won because I just thought of trying out the product, then I got a call that I won. My husband and I already made a plan about how to expend the prize money,” she shared.
With seven successful draws now completed, the ₦3 billion promotion has produced well over 450,000 winners nationwide. To date, 70 consumers have won and redeemed ₦1 million each, over 350 winners have received ₦50,000 Jumia shopping vouchers, and approximately 450,000 participants have enjoyed ₦1,000 instant airtime rewards.
Despite these impressive milestones, NIVEA has reiterated that the promotion is still ongoing, with several weeks and major prizes yet to be won.
Participation remains simple:
- Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
- Locate the unique code on the pack
- Scratch and dial 7022code# and follow the prompts
- Receive ₦1,000 instant airtime and automatic entry into weekly draws
The “Double the Care, Double the Glow” campaign continues to reward consumers instantly and weekly, steadily building anticipation toward the grand finale of the twelve-week promotion. At the end of the campaign, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, leveraging NIVEA’s global partnership with the iconic football club.
Speaking on the Week 7 milestone and the sustained wave of winners, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, reaffirmed the brand’s commitment:
“Entering Week 7 and seeing the excitement continue to build across Nigeria is incredibly inspiring for us. What stands out most is the consistency – Nigerians are winning every single week, and the process remains transparent and verifiable. This promotion was created to genuinely reward our consumers at scale, and we still have several weeks and major prizes ahead. There are many more opportunities to win, and we encourage everyone to keep participating.”
She further emphasized that every eligible purchase guarantees instant value and multiple chances to win before the promotion concludes.
The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible and transparent process.
As the campaign moves deeper into its seventh week, NIVEA encourages Nigerians nationwide to participate, reminding consumers that the promotion is live, the rewards are real, and the wins continue every week.
With this initiative, NIVEA reinforces its leadership in skincare while delivering on its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.
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