New Data Reveals 71.3% of Lagos Residents Seek Good Food Over Favorite Restaurants

A recent survey into the fascinating world of Lagosians’ feeding patterns, habits and preferences, examining the factors that influence food choices has unveiled that 71.3% of Lagos residents have declared their preference for good food over having a favorite restaurant.

As the economic capital of the country, Lagos is not only known for its bustling streets and vibrant culture but also for its dynamic and diverse food industry.

The Lagos food scene is a reflection of the city’s multiculturalism and history, offering a range of mouth-watering delicacies that are sure to excite any food enthusiast.

From street food to fine dining, Lagos’ culinary offerings continue to evolve and expand with the times.

Conducted by BHM Research and Intelligence (BRI), the survey’s revelation comes amidst the rising demand for accessible and delicious dining options in the bustling city.

In response to this critical insight, Eden Life, a tech startup delivering purposeful solutions to Nigerians’ home service needs, proudly introduces Homemade by Eden Life, an innovative product set to revolutionize the way Nigerians enjoy quality home-cooked meals.

Homemade by Eden Life addresses the relentless stress and time-consuming effort often associated with preparing great quality food in many households.

By sourcing high-value ingredients and employing detailed cooking methods, Homemade by Eden Life offers customers unparalleled comfort and convenience, delivering delicious home-cooked meals without the burden of extensive preparation.

With plans to substantially build its in-house technology, scale its team, and food production facilities and operational hubs for distribution, Homemade by Eden Life is the first step in Eden Life’s expansion plans since raising a $1.4 million seed round led by LocalGlobe, a U.K.-based venture capital firm in 2021.

“Homemade by Eden Life aligns with the changing landscape of food tech and delivery in Lagos. With Eden Life’s commitment to providing top-notch cuisine, Homemade by Eden Life will cater to the diverse taste preferences of Lagos residents. The product launch represents a significant leap forward in providing unparalleled culinary delights to the discerning taste buds of Nigerians across the nation,” Nadayar Enegesi, the Co-Founder, and CEO of Eden Life said.

The data also highlights the dining habits of Lagos residents, with 71.3% not having favourite restaurants but seeking good food experiences.

Remarkably, 56.9% of Lagos residents prefer to eat out or use delivery services, emphasizing the growing demand for convenient dining options.

With 46.4% of respondents ranking the quality of food as the most significant determinant for choosing a restaurant in Lagos, it is evident that providing top-notch cuisine is paramount for success in this market.

An independent intelligence team working from Africa and Europe to gather and analyse data for brands and organisations in public relations, advertising, ICT and media, BRI has produced all the editions of the Nigeria PR Report since its inception; Africa PR & Communications Report, Concept of Virality, BHM’s Guide to Public Relations, BHM’s Look Into The Future, among other projects.