Nigerian Media Practitioner, Akinyemi Cynthia Anuoluwapo Shares Her Interesting Story

At 18, Akinyemi Cynthia Anuoluwapo already discovered her niche. At that young age, she brought to light her innate skills of writing and blogging. Thanks to her dad who on her 18th birthday, gave her a gift of a laptop that in turn helped fully unleash her interest in blogging and media.

A proficient speaker, writer, trainer and PR Expert with an active career spanning over six years, Cynthia is the CEO of Blacksatino Media, a creative outfit for everything from blogging to Vlogging to Public Relations to Writing to Content Creation to Voice-Overs to Radio and TV Production.

The multi-talented lady shares her trajectory from an innocuous writer to an award-winning media personality.

GROWING UP

Born into a family of four girls in the heart of Lagos, Nigeria. With parents who were government workers and had to resume work early and come back home late, Cynthia spent a lot of time with the neighbours kids. In the midst of sharp girls and boys, they all grew to become brothers and sisters.

“My parents relied on me to handle the affairs of the home and other businesses as we had a dry cleaning service company and a bookshop. Soon it became a norm for me at a young age to get back from work and then resume my managerial job.

“One day my dad came home with a laptop which they had giving him in one of the workshops organized by the Lagos State Government and he handed it over to me to take records of my daily sales. That’s how I began to fall in love with writing and blogging.

“I was probably one of the fortunate kids because my parents gave us all that we needed and we had the liberty to be independent. Meanwhile, my love for taking care of the home made me study Home Economics and Food Science.

“A lot of times my parents would ask why food science instead of mass communication or computer science?
But I was convinced that I could easily connect with mass communication and miss out on the importance of keeping a good home.”

DELVING INTO MEDIA
“It is very easy for me to say that media found me. I went to the University with so much knowledge about entertainment and how to get a brand going because of my background in blogging.

“I was either a social director in one association or member of a media team in church. It just became part of me. During one of our departmental dinners, we invited TV presenters and celebrities, at that time Denrele Edun just walked up to me and said you should be called BLACKSATINO. When I asked what that meant, he said ‘You are black and you are shinning’, I smiled and that name stuck to me. I became excited so I decided to change the name of my blog to blacksatino.com

“While serving my country at the Girl Child Concerns, I got a call from an old friend who told me that a particular media house needed an outspoken young person to host a youth program in Lagos. I quickly jumped on it and out of 20 of us that auditioned, 3 of us were chosen to host the show, yes I was part of the 3 and yes I was the main host. It was an exciting journey but I did not know my journey had just started.

“After few years, I walked into a bigger radio station and asked to see the head of presentation. I met her and she said I was not fit to become a presenter yet. I was moved from being a radio presenter to becoming an intern. It was a very frustrating but I kept on moving and now decided to learn about broadcasting.

“In 2014, I went on to get training for Basic Presentation and Production at the Federal Radio Corporation of Nigeria, FRCN. I also attended the International Project Management Professionals where I got the degree as a Project manager. That helped me to get a job on Women Radio, WFM91.7.

ABOUT BLACKSATINO MEDIA

Akinyemi Cynthia (Blacksatino) is a Hands-on Media Personality with extensive knowledge in Digital Marketing, Blogging, Communications, Social Media Management, Media Production, Sales, Marketing and Management.

She is a winner of the 2018 Best Blog in Nigeria and bagged several award nominations in the Nigeria media industry including Exquisite Magazine Lady of the Year Awards, MAYA Awards, Nigerian Broadcast Merit Awards, Women in Journalism amongst others.

Blacksatino Blog covers from Metro News to Entertainment news to Lifestyle to Celebrity Gist to Sport to Fashion to Comedy to Education and more.

In the area of Public Relations, BlackSatino has worked with a lot of brands including Tedbree, Connect Nigeria, 7up, Diamond Bank, Union Bank, MacArthur, Maggi, DSTV, MC Buddy Properties, Zappy Music, Commonwealth of Zion Assembly, several gubernatorial aspirants, presidential aspirants, musical artistes all across Africa and beyond.

ACHIEVEMENT

Blacksatino is a Board Member, Director, and Trustee of Topmas Nigeria Limited (A Place for everything Electrical and Mechanical Engineering materials.

A Founding Member of Digital Marketing Practitioners of Nigeria, DMPN (A body for Digital Marketers in Nigeria), A Founding member of Guild of Professional Bloggers of Nigeria GPBN (A Bloggers Association regulating the circulation of Original News on the Internet). Blacksatino@Blacksatino.com
Blacksatino on LinkedIn, Twitter, Instagram, Facebook.

FUTURE

To Become The biggest PR Firm in Nigeria and become a Seasoned OAP, interviewer, anchor, TV producer, director and presenter of several programmes.

Already, Cynthia moderates and comperes conferences, seminars, events both national and international.

Blacksatino is happily married to Abraham Oluwadamilare Olaoluwa.